What is Search Engine Optimization

What is Search Engine Optimization?

SEO in simple terms is process of implementing certain techniques on a website to improve its visibility for relevant keywords in top pages of search engine.

·         Optimizing your website to generate free traffic from search engine like Google.

·         Ranking your website for different sets of keyword.

·         Making your website an “authority” on certain topic in Google’s Index.

How works SEO (Search Engine Optimization)?

SEO stands for Search Engine Optimization. It has two types as

·         Onsite Optimization

·         Offsite Optimization

Search Engines Rank Website Based on Several Factors-

·         Content

·         Keywords

·         Links

Website need to be optimized to meet such factors

Focus more on the content that satisfies and meets user requirements

In a nutshell SEO works on two factors: This is most vital factors for SEO.

·         Meet Search Engine Guidelines

·         Beneficial information on website for the users

·         When these factors are met the website will rank and do well.

What is SEO(Search Engine Optimization) Techniques?

Two types SEO Techniques as:

White Hat SEO: Techniques that search engines recommend and approve to be implementation on websites.

·         Onpage/ On site Optimization

·         Offpage/ Off site Optimization

Black Hat SEO: Techniques that search engines do not approve and not be implemented on websites:

·         Hidden Content

·         Cloaking

·         Door way page

How Search Engines works?

Search engine is a software program design to identify and respond to Specific questions, called keywords and populate the page called as SERP(Search Engine Result Pages) with relevant information available on the web.

CrawlingàIndexingà Search Result

There are three basics stages, step to how search engines works:

·         Crawl- Content is Discovered

·         Indexing- Content is analyzed and stored in a database

·         Retrieval- User query is fetched and displayed

The following are the different type of search engines:

·         Crawler based: software programs that crawl the web –Google, Yahoo

·         Hybrid: Combination of crawler, directory results, Google and Yahoo

·         Meta: Combines all search engines result and compile into one listing: metacrawler.com, dogpile.com

·         Directories: Human edited Yahoo Directory, open directory

What is Google?

Google Search engine is the largest and biggest search engine in the world.

Google mission is organize the world’s information and make it universally accessible and useful.

The Following are a few recent Google Updates:

·         Panda: Released in Feb 2011- Aims to low rank of low quality thin websites.

·         Penguin: Released in April 2012- Aimed at spamming and paid links.

·         EMD: Released in Sept 2012- Exact Match Domain- Keyword domain but low quality.

·         Payday: June 2013-  Cleaning spam and obscene keywords

·         Hummingbird: Released in August 2013- Meaning of query that a word

·         Mobile Friendly update:  Released in April 2015- Boost to mobile friendly high quality websites.

Why is most important for SEO in your Website?

Fundamental formula of Online Business:

Website=Traffic-=leads=Customers=Business

·         Over 80% of the Traffic comes from search engine

·         Traffic works like as oxygen for website

·         Website need to be ranked high in search engine

·         SEO helps in ranking high in search engine