Search Engine Optimization Checklist 2019

Keyword Everywhere ★              Market Research             FREE browser add on that shows search volume & CPC in Google & many other keyword research tools

SimilarWeb ★                 Market Research             Gain insight into any website's traffic data while you browse

Google Forms   Market Research             Build market research surveys to collect feedback and email addresses

Google Trends ★            Market Research             Find sizzling hot topics ideas for any business

MyThemeShop Wordpress         Premium Wordpress Themes For Any Site

Schema               Wordpress  Theme for the complete digital marketing course website

NameVine          Wordpress          Instantly Find a Domain, Facebook and Twitter Account

Namestation      Wordpress          Run a contest to crowdsource 150+ domain name ideas

Bluehost             Wordpress          Reliable and Inexpensive Domain Registration & Hosting

MonsterInsights              Wordpress          Google Analytics Plugin for WordPress

Mailchimp          Email Marketing               Email marketing software - free up to 2000 subscribers

WP Subscriber ProEmail Marketing Wordpress Plugin to capture email addresses with pop ups & side bar sign ups forms

Leadpages          Email Marketing               Capture email addresses with Landing Pages & Leadboxes

SEO Audit Tool  SEO                Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase

Ahrefs  SEO        SEO Backlink Checker (alternatives: OpensiteExplorer, MajesticSEO, Semrush)

Google Search Console SEO        View your site from Googles perspective with reports about indexing status, search queries, crawl errors and penalties

Google PageSpeed Insights        SEO        Enter the URL of your homepage or blog article to get customised tips to speed up your site

Better Delete Revision SEO        Wordpress Plugin to improve your website speed by deleting revision history of posts

WP Smush          SEO        Wordpress Plugin to improve your website speed by compressing all of your images in one click!

WP Super Cache              SEO        Wordpress Plugin to speed up your website by using browser caching (just install it - you don't need to understand it!)

Ubersuggest      SEO        Generate 1000’s of keywords ideas in one click. Install Keyword Everywhere (above) for search volume & CPC data

Buzzsumo           SEO        Find proven content ideas & formats from around the web

VidIQ ★              YouTube              Uncover the secrets to success behind your favorite YouTube videos

Canva ★             YouTube              Use templates to easily create YouTube Thumbnails, Facebook Covers, Twitter Headers and much more!

Screen castomatic           YouTube              Basic Video Recording & Editing Software

Camtasia             YouTube              Professional Video Recording & Editing Software

Samsung Go Mic USB Microphone          YouTube              Budget USB Microphone

Blue Yeti USB Microphone          YouTube              Professional USB Microphone

Imgur    Facebook            Find the most viral photos to share

Pinterest             Facebook            Find viral quotes images to share

Gleam  Facebook            Create a contest and give people an incentive to like and share

Google URL Shortener  Twitter Create short URLs that can be easily shared, tweeted or emailed to friends.

Twitter Publish Twitter Embed tweets, timelines or follow buttons on your website

Ritetag Twitter Find the best hashtags to increase your visibility

Buffer   Twitter Schedule posts and manage all social media accounts all in one place

Quora   Quora   Become An Authority & Drive Long-Term Website Traffic by Answering Simple Questions

Google Ads / Adwords  Adwords              Transform your traffic and sales overnight with paid advertising

Spyfu    Adwords              Download Your Competitors' Most Profitable Keywords and Ads                       

Notes                   

1)  ★ = 5 must have tools (all completely free)                 

2) All paid tools are optional and not required to complete the course                   

3) Learn how to use all tools and templates inside the course                     

Top 50 Terms of Google Analytics

Acquisition. ​Reports that show how visitors arrived on your site.

Analytics Intelligence. ​Google’s machine learning feature that identifies trends and changes in your data.

Attribution. ​Determines how credit for sales and conversions are assigned to touchpoints on the conversion path.

Audience. ​Reports that provide insights into the characteristics of your users (age, gender, interests, devices, etc.)

Average Session Duration. ​The average amount of time users are spending on your website.

Average Time on Page. ​The average amount of time users spend viewing a specific page or screen or set of pages or screens. A higher average time of page indicates to contents on the page are very interesting to visitors.

Behavior. ​Reports that provide insight into the behavior of users on your site​, ​e.g. entrance pages and exit pages.

Benchmarking. ​It allows you to compare your data to companies in the same industry.

Bounce. ​When a user’s session only contains a single pageview, e.g. they land on a website and then immediately "bounce" away.

Bounce Rate. ​The percentage of single-page visits. If the success of your site depends on users viewing more than one page, then a high bounce rate is bad.

Campaign Tags. ​Parameters added to destination URLs to help you determine which marketing campaigns are driving the most traffic.

Channel. ​Top-level groupings of your traffic sources, e.g. Organic Search’, ‘Paid Search’, ‘Social’ and ‘Email’.

Conversion. ​A completed activity that is important to the success of your business, e.g. a completed sign-up for your email newsletter or a purchase.

Conversion Rate. ​The percentage of sessions that results in a conversion.

CPC. ​Cost-per-click can be seen in the Acquisition reports and typically refers to people clicking through to your website from paid ads.

Custom Dimensions. ​Used to import company-specific data (like client ID's from WordPress /Salesforce) and combine it with Google Analytics data.

Custom Metrics. ​Used to import company-specific metrics and combine it with Google Analytics data​.

Custom Report. ​A report that you create. You pick the dimensions and metrics and decide how they should be displayed.

Demographics. ​Reports that provide information about the age and gender of your users, along with the interests they express through their online travel and purchasing activities.

Dimensions. ​Attributes of your data e.g. the dimension ​City​indicates the city, for example, "Paris" or "New York", from which a session originates.

Direct. ​Visits from people who typed your website’s URL into their browser or clicked a link in an email application (that didn’t include campaign tags).

Events. ​Used to track a specific type of visitor interaction with your web pages like ad clicks, video views, and downloads.

Filters. ​Let you include, exclude, or modify the data you collect in a view.

First-click Interaction. ​Assigns credit for sales and conversions to the first channel on the conversion path.

Funnel Visualization. ​A visualization tool that maps the steps/pages a customer takes when visiting your website.

Goals.​Measure how well your site or app fulfills your target objectives, e.g. subscribing to your email newsletter, submitting an inquiry or making a purchase.

Google Ads. ​Google's advertising platform that helps advertisers reach new customers online.

Google Data Studio. ​Google's reporting and the dashboarding tool allow you to present and visualize data from Google Analytics, Google Sheets and other data sources.

Google Tag Manager. ​Google's tag management tool which allows one to easily alter code on a website created to track marketing analytics, e.g. Google Analytics tracking code, Facebook Pixel.

Keywords. ​The search terms people use to discover your website.

Landing Page. ​The first page viewed during a session, or in other words, the entrance page.

Last-Click Interaction. ​Assigns credit for sales and conversions to the last channel in the conversion path.

Medium. ​The general category of the traffic source, e.g. ‘organic’ for free search traffic, ‘cpc’ for cost-per-click and ‘referral’ for inbound links from other websites.

Metric.​Typically a number or a percentage presented as columns of data within your reports.

New User. ​People that visit your website for the first time in the selected date range.

Not Provided. ​Since 2010, Google no longer provide the keyword data done on the secure version of Google (e.g. ​http​s​://www.google.com​) to protect the privacy of the searcher.

Not Set. ​A placeholder name that Analytics uses when it hasn't received any information for the dimension you have selected, e.g. Google Analytics was unable to determine someone’s exact geographic location.

Organic. ​Visitors who come to your website after searching Google.com and other search engines without clicking on a paid search ad.

Pages Per Session. ​Indicates how many pages visitors view when browsing through a website.

Pageview. ​Reported when a page has been viewed by a user on your website.

Paid Search. ​Visitors who come to your website from a Google Ad or other paid search ad.

Property. ​Represents your website or app, and is the collection point in Analytics for your data. You can add up to 50 properties to each Analytics account.

Referral. ​When a user clicks through to your website from another third-party website.

Search Console. ​Tools and reports to help you measure your site's Search traffic and performance, fix issues and make your site shine in Google Search results.

Segments. ​Analysis tool which allows you to isolate and compare various groups of users on your website.

Session. ​A single visit to your website, consisting of one or more pageviews, along with events, eCommerce transactions and other interactions. By default, a session ends after 30 minutes of inactivity or when a user closes a browser window.

Site Search. ​Lets you understand the extent to which users took advantage of your site’s search function and which search terms they entered.

Source. ​Communicates where the user came from. For example, if the medium was “organic,” the source might be “google.com”.

URL Builder. ​Google's tool to add extra bits of information (known as campaign tags, UTM tags or parameters) to the URL of your online marketing or advertising campaigns.

View. ​A defined view of data from a property. You can add up to 25 views to a property.

Facebook Marketing Activities

1. Post icons to your social media profiles, where visitors click the links and profiles are opened in another tab or window so that visitors do not have to leave your site.
2. Post options so visitors can follow your profiles without leaving your website.
3. Add an area for visitors to easily share every page on your site.
4. Add options that allow visitors to easily follow your blog or get notifications for your updates
5. Add additional functions that automatically send new blog posts to other people who will share it- Triberr or other programs
6. Use a program to track where visitors come from so that you can measure the return on your social media investment
7. Choose the best social media platforms for your social media campaigns
8. Make sure your website is ready for sharing to social profiles by using appropriate size photos, descriptions, titles, and code
9. Promote content based on timing and importance- landing pages, blog posts and guest posts will have their own sharing provisions
10. Add social sharing options to your email newsletters
11. Choose appropriate tools you can use to further push your social media results

Daily Engagement Activities on Facebook

• Check for comments, new likes, private messages, and posts from other people or fan pages
• Respond to all comments, messages, posts, etc
• Comment on other fans pages to get their fans to see your fan page
• Welcome new likes, tell them about newsletters, current contests, etc
• Plan monthly updates that entertain fans and encourage them to visit your site, join your newsletter, etc
• Design images to use for updates
• Find related articles, images and fan pages your fans will enjoy
• Share things from other fan pages and websites your fans will find valuable
• Share your newest blog posts
• Participate in Follow Fridays, Throwback Thursdays, and other popular themes on Facebook
• Talk to other fan page owners around your topic to build relationships with them and their fans
• Watch the stats Facebook shares about when the largest amount of your fans are online (to share updates at these times for the highest reach)
• Watch your advertising ads
• Improve your wording on ads by using testing methods for better results
• Choose the best images for your ads and change them regularly to get more attention,
• Carefully decide who should see your ads, based on their behavior, likes, ages and location
• Set up tracking in your ads to make sure you can see exactly what ads are bringing results
• Regularly read Facebook business updates to make sure your fan page and business are using the site for the best results, while following their rules
• Blocking spammy fans
• Quickly responding to customer service or fan issues that left unanswered can be detrimental to your business
• Asking fans to share your fan page or updates on their own profiles to get more exposure
• Encouraging fans to help each other and participate in the conversation to build a community
• Make sure your updates are a variety of videos, links, images, text, and shares from other places
• Helping you design promotions that can include your Facebook presence (i.e.: Follow us on Facebook at /my-awesome-fanpage)
• Fix images, albums and tabs
• Change the cover image a few times a year
• Add descriptions to all images posted
• Change About text to make the page easier to find, and your website easier to navigate to
• Change page settings if needed for search or performance reasons