What is Canonical URL

What is Canonical URL?

Canonical URL is a Search Engine Friendly URL. So that you want to the search engine treat as authority.

Other words canonical URL is a URL that you want to visitor homepage.

1)      Canonical Tag refers to identical content on a website but on multiple pages.

2)      This creates a duplicate content issue when Google Index Them.

3)      To avoid this issues canonical tag is used.

Re=”canonical” http://google.com

Followed link crowled/ indexed

Broken Link

Valid Link

404- Error

Invalid -404-Error

Valid – Invalid links

1)      Change of a page name; services:hml-> services.html

2)      Deleting the page

3)      Google Indexes the pages that not exist.

4)      Broken Internal Link

Oops!, so not

Implemented error

What is Canonical URL?

1)      Canonical URL is used for search engine.

2)      Canonical URL tells about that all similar’s URL website is same thing.

3)      Search Engine Count one Things to all other similar type of URL.

4)      Some time same content of website may be accessed from different URL by Search Engine.

5)      In that case, we used canonical URL.

Example of Canonical URL

www.naukripakad.com

naukripakad.com

http://www.naukripakad.com

https://naukripakad.com

rel=”canonical” http://naukripakad.com

This is a canonical URL.

This is a HTML Element which tells to webmaster’s naukripakad.com

Links are of one website, which is shown in previous slide considered one website.

Note:

1)      By using canonical tag website SEO is also improved

2)      Canonical Ideas is so simple

3)      With this, search engine check the href path at website that belongs to similar content of different pages and considered as one website content.

How to Set Canonical URL?

Let us assume you have same page of two different version of website, but content of those pages exists in different section of website and their background color, menus, and widgets all are differ to each other

For example

http://naukripakad.com/seo-services/

naukripakad.com/services/seo

Canonical Tag used in Head Section as

<link rel=”canonical” href=”https://naukripakad.com/seo-sevices”>

How to Design a website for SEO?

1)      Research Keywords when designing a search engine friendly site carry out research for keyword.

2)      Placed Keywords Strategically

3)      Include Meta and Meta Title , Meta Des Tag

4)      Keep your content update

5)      Provides enough content

6)      Use images Sparingly

7)      Avoid using frames, if possible

8)      Build incoming back link

Step-1

Understand

1)      Site Structure and page trees

2)      Internal and external linking

3)      Inbound links Backlink

4)      Meta Data including meta titles and meta description

5)      Header Tag(h1, h2, h3……h6)

6)      Content length and quality

7)      Content update frequently

8)      Infrastructure files and codes, including scripts, tracking code, redirects, robots.txt, sitemap.xml and more.

9)      Competitor data(including and analysis of the above for competition)

10)   Report and recommendations based on the initial analysis on SEO consultant, identifiers specifies on the sites as well as opportunities for targeting new search traffic, optimization campaign, this report will included.