What is Canonical URL?
Canonical URL is a Search Engine Friendly URL. So that you
want to the search engine treat as authority.
Other words canonical URL is a URL that you want to visitor
homepage.
1)
Canonical Tag refers to identical content on a
website but on multiple pages.
2)
This creates a duplicate content issue when
Google Index Them.
3)
To avoid this issues canonical tag is used.
Re=”canonical” http://google.com
Followed link crowled/ indexed
Broken Link
Valid Link
404- Error
Invalid -404-Error
Valid – Invalid links
1)
Change of a page name; services:hml->
services.html
2)
Deleting the page
3)
Google Indexes the pages that not exist.
4)
Broken Internal Link
Oops!, so not
Implemented error
What is Canonical URL?
1)
Canonical URL is used for search engine.
2)
Canonical URL tells about that all similar’s URL
website is same thing.
3)
Search Engine Count one Things to all other
similar type of URL.
4)
Some time same content of website may be
accessed from different URL by Search Engine.
5)
In that case, we used canonical URL.
Example of Canonical URL
naukripakad.com
rel=”canonical” http://naukripakad.com
This is a canonical URL.
This is a HTML Element which tells to webmaster’s naukripakad.com
Links are of one website, which is shown in previous slide considered one
website.
Note:
1)
By using canonical tag website SEO is also
improved
2)
Canonical Ideas is so simple
3)
With this, search engine check the href path at
website that belongs to similar content of different pages and considered as one
website content.
How to Set Canonical URL?
Let us assume you have same page of two different version of website, but
content of those pages exists in different section of website and their
background color, menus, and widgets all are differ to each other
For example
naukripakad.com/services/seo
Canonical Tag used in Head Section
as
<link rel=”canonical” href=”https://naukripakad.com/seo-sevices”>
How to Design a website for SEO?
1)
Research Keywords when designing a search engine
friendly site carry out research for keyword.
2)
Placed Keywords Strategically
3)
Include Meta and Meta Title , Meta Des Tag
4)
Keep your content update
5)
Provides enough content
6)
Use images Sparingly
7)
Avoid using frames, if possible
8)
Build incoming back link
Step-1
Understand
1)
Site Structure and page trees
2)
Internal and external linking
3)
Inbound links Backlink
4)
Meta Data including meta titles and meta
description
5)
Header Tag(h1, h2, h3……h6)
6)
Content length and quality
7)
Content update frequently
8)
Infrastructure files and codes, including
scripts, tracking code, redirects, robots.txt, sitemap.xml and more.
9)
Competitor data(including and analysis of the
above for competition)
10)
Report and recommendations based on the initial
analysis on SEO consultant, identifiers specifies on the sites as well as
opportunities for targeting new search traffic, optimization campaign, this
report will included.
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