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What is SEO, explain briefly about SEO?
Search Engine Optimization is a process of improving the website organic ranks by providing unique content and implementing techniques as per guidelines of search engines. In past few years, SEO has been evolved and Google is using more than 200 factors to rank a page on SERP. So it’s very crucial to understand new changes and implement the changes in the site as per updates.
What are steps involved in implementing SEO?
SEO involves the following steps to follow as per guidelines.
Keyword Research
Competition Analysis
Unique content creation
Implementing on page changes in website
Improving the social sharing on major networks
Acquiring links in natural form to the page
Analyzing the reports
Which websites do you follow for latest updates in SEO?
1) searchenginewatch.com
2) searchengineland.com
3) moz.com/google-algorithm-change/
4) searchenginejournal.com
5) seroundtable.com
6) googlewebmastercentral.blogspot.com
What is Google Webmasters Tools, Why do you use it?
GWT is used for managing our site properties and settings on Google search engine. Some of the most important features are
Geographic Targeting
Search Queries – We can analyze the top queries for our website in 90 days period
Backlinks Tool – To analyze the number of backlinks as seen by Google Bot
Geographical Targeting
Remove pages tool
Fetch as Google Bot
Snippet Testing Tool
Sitemaps
If an advertiser does a PPC campaign, will it affect the organic SEO ranking?
No, the rank on Paid Results will not affect the organic results. So we can work on SEO irrespective spending amount on PPC.
How to generate site links in the SERP?
In organic SEO results, site links are auto generated based on the page and internal linking structure.
Google Algorithm Updates Questions
What is the Algorithm Update, What is the best source to know updates?
Google makes changes to the search algorithm to improve the quality of results. Sometimes Google implements some minor tweaks and sometimes some major updates like Penguin, Panda, Humming Bird and Payday loan update etc.
The best source to see all updates ordered by date: seoroundtable.com
What is Mobile Friendly Update and when was it launched?
Mobile Friendly update was released on 21st April 2015. The major target of the update was to make the websites mobile friendly. The site which didn’t follow the guidelines of Mobile SEO were affected with the update.
How many times does Google release the algorithms and updates visible to users?
According to industry sources, Google updates their search algorithm 500 – 600 times yearly. These updates are classified as minor updates and major updates. Most of the time we get information about the major updates, which has a very significant impact on SERP’s.
What is Panda Update?
Panda update was first released in Feb 2011 and a major purpose of this update is to penalized the website with low-quality content or duplicate or thin content which was created only for SEO purpose. In May 2014 Panda 4 was release which has hit many major brand sites like eBay,flipkart, ask.com, biography.com and many other sites.
What is Penguin Update?
Penguin update was first released in April 2012. This update targeted the websites using black hat SEO techniques and using over optimization by violating the search guidelines. Later releases of Penguin update has targeted the websites generating links from low-quality sources with keyword reach anchor text
What is Hummingbird update?
This update was released in August 2013. The purpose of this update was to understand the intent of the user in the query and provide the results best suitable for a user. Instead of ranking a page because of keyword density, this update understands the semantics of query, relevancy of content and provide the suitable results.
What is EMD update?
This update was released by Google in Sep 2012 to target low-quality websites which used exact match domain name sites. The major sites which hit with the update the long tail domains with keywords. Sites like www.buy-best-laptops-online.com were hit with the update. Even some good sites were hit with this update. Example www.pooltables.com has lost the 1st position after EMD Update.
If we use a keyword in domain, Will it hit with EMD filter?
If we use a keyword in the domain along with other words or brand name, we must ensure that we are providing quality of content on the site which is protected from EMD filter.
What is Pigeon Update?
Google have released this algorithm to provide more relevant results in Google Local Results. The algorithm considers other traditional web search signals as crucial factors for local ranking. This algorithm name was coined by “Search Engine Land”.
What is Pirate 2.0 Update?
This update was released to target the websites which distribute the pirated material like pirated movies, software and other copyright material. Most of the torrent sites, online movie distribution sites were hit with this update.
What is RankBrain Algorithm?
Rank Brain is an artificial intelligence (AI) software program used to help process search queries. Google announced about this update in October 2015. RankBrain uses artificial intelligence to process large amount to data and convert the data in a format which can be interpreted by Google Machine learning systems.
What is Penguin 4 Update?
Google has made the Penguin algorithm integrated with their core algorithm and it works in real time. This announcement was made in Sep 2016 by Google. Also, this update was planned to released in Phases, So in September end and October beginning, Google launched 2 phases of this update.
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- seo interview questions 2017 pdf
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