Modern Search Engine Optimization Amazing Powerful Marketing Strategy
Competitive AnalysisSearchmetrics Visibility Charts Analyze competitor SEO performance and keyword information
SEMrush In-depth analysis of competition keywords and search data
Quantcast Show traffic data for any website
SpyFu View competitor AdWords campaign information and keyword data
Conversion Rate Optimization
Click Tale Analyze customer experience with visualized and measured in-page behavior
Optimizely Apply and monitor A/B tests to your website
Visual Website Optimizer Perform a/b testing and multivariate testing on your website
Desktop Applications
URL Explorer Analyze your site for duplicate content, missing pages, and many other elements throughout your website
Keyword Pad Batch process keywords for in-depth keyword analysis
Xenu’s Link Sleuth Checks websites for broken links
Traffic Travis Complete SEO and PPC dashboard
Good Keywords Manage keywords and create long tail keywords and keyword phrases
Screaming Frog Performs extremely in-depth analysis on website SEO elements
SEO PowerSuite Reviews and analyzes your site’s SEO efforts
IIS SEO Toolkit Toolkit for analyzing websites along with robots and sitemap features
Keyword Research
Keyword Density Analyzer Analyzes URLs for on-page keyword density among boxy text, links, and images
Google Places for Business Category Tool Assists you in finding the correct Google Places category.
Bing Keyword Research Bing’s Keyword Research tool with query volumes and suggestions
Term Explorer Bulk keyword research and statistics tool
Trellian’s Keyword Discovery compiles keyword search statistics for your keyword research
Keyword Niche Finder Discover niches within a given keyword
Meta Keyword Research Tool Get keyword suggestions from Google, Bing, and Youtube and email them to yourself.
Ontolo’s Keyword Generator Generate keyword combinations from two lists of keywords
Ubersuggest Input a query and uber suggest will return a long list of ideas and suggestions on keywords and content topics
Keyword Eye Provide in-depth keyword research and reporting on your and your competitors
Search Engine Optimization/KSP Tool Provides convenient keyword statistics and searches data
YouTube Keyword Suggestion Tool Provides keyword suggestions and monthly search volume for YouTube promoted videos
Wordpot Provides keyword suggestions with related daily searches
Negative Keyword Finder Provides suggestions for negative keywords based on a given keyword
Microsite Masters Rank tracking, automation, and ROI calculating for keywords and domains
Google Trends Searches and keywords that are trending on Google at the moment
Keyword Suggestion Tool Searches for relevant suggestions for any given keyword
Keyword Cloud Tool Visual representation of the different keywords on a given webpage
YouTube Keyword Tool YouTube keyword tool for finding keyword ideas for your YouTube videos
Link Analysis Tools
Disavow Link Analysis Analyzes your Google backlinks for finding potential disavowed links
Ahrefs Backlink Checker that shows links, linking domains, anchors, and best pages of a domain.
Open Site Explorer Backlink Checker that shows links, linking domains, anchors, and best pages of a domain.
Majestic SEO Backlink profile analysis and link database
Site Explorer Checks for backlinks and provides additional link details
Remove’em Checks URLs for over-optimized anchor text
Fresh Link Finder Discover fresh links to your website
Bing Link Explorer Discovers backlinks for any website
Link Analysis Tool Displays every link on a given URL with its anchor text and whether it is no -follow or not
Link Reporter Displays how many links are on a page and separates internal, external, and no follow links
Linkstant Find out immediately when you receive new links to your website
Majestic SEO Site Explorer and backlink history checker
Mobile Apps
SEO & Link Analyzer Analyzes link and SEO data for website URLs
analytics Android App for viewing Google Analytics
Analytics Tiles App Dashboard for iOS devices that creatively displays analytics data
WebRank SEO Display SEO ranking data on your Android device
SiteRank Lite Displays Google PageRank and Alexa Rank for website URLs
SEO SERP APP Displays keyword rank data and social shares for URLs
Woopra Google Analytics dashboard for iOS devices
SEO watcher Rank Tracking for Android devices
Productivity Tools
Yahoo Pipes Automates common activities for saving lots of time
Ontolo’s Extract Unique Hostname Extracts the unique hostnames from a list of URLs
Ontolo’s URL Reviewer Open an entire list of URLs all at once in their own browser tabs
Remove Duplicate Items Remove duplicate items from a list of things
Ontolo’s Remove URLs by Hostname Remove URLs from a list that contain hostnames in another list
Ontolo’s Remove Duplicate Hostnames Removes duplicate hostnames from a list of URLs by keeping the first instance of the hostname
Ontolo’s Count URLs and Hostnames Returns the number of URLs or hostnames in a list of URLs
Resource Generators
Schema Creator Automatically generates schema.org markup for different types of web pages
Local PPC Adwords & Keyword List Creator Generate local AdWords and keyword lists
XML-Sitemaps Generate sitemaps for your website
Robots.txt Generator Generates a robots.txt file for your website based on parameters you determine
Embed Code Generator Generates an embed code for your content
Local Search Resource Generator Tool Generates GEO Meta tags, GEO Sitemaps, hCard, and KML Location Code for local search optimization
Title & Meta Tags Generator Generates titles and meta HTML markup
Geo Sitemap Generator GeoSitemap and KML generator for local SEO
Local Business Schema (NAP) Local business schema.org markup generator
Convert Word Documents to Clean HTML Paste word document text into this tool and clean it up for HTML
Good Relations Rich Snippet Generator Rich snippet generator for online businesses and stores online
Microdata Generator Schema.org markup generator for local businesses
XML Sitemap Inspector Validates and corrects sitemaps
Advanced Search Query Tools
Ontolo’s Link Building Query Generator Generate link building search queries automatically based on your keyword suggestions
Outdated Content Finder Provides search queries tailored to find outdated content that you can easily update
Chase the Footprint Search query generator for finding link building opportunities
DropMyLink Search query generator for finding link building opportunities
Link Building Query Generator Search query generator for finding link building opportunities
Search Latte Search query generator geared towards international SEO searches
SEO Analysis
Analytics SEO Analytics and SEO analysis all compiled into one large SEO utility suite
Image SEO Tool Analyzes images for best SEO practices in image optimization
Bing SEO Analyzer Bing’s SEO analyzer that provides reports and analysis of your website’s on page SEO
Whitespark Local Citation Finder Discovers additional search phrases for local SEO that your pages can easily be optimized for
Side-by-Side SEO Comparison Tool Evaluates your on-page SEO efforts in comparison to up to 4 other websites
Search On-Page SEO Tool Gives in-depth analysis of a website’s on and off page SEO
Web Page Test Provides an in-depth evaluation of SEO elements on your website
Site Analysis
WebCEO Allows your to research, promote, and track SEO elements of you and your industry
Google PageSpeed Insights Analyze how long it takes your website to load
Google Webmaster Guidelines Check Analyzes a site against Google Webmaster guidelines and provides suggestions for improvement
Bing Webmaster Tools Bing’s Webmaster Tools for analyzing your site in Bing searches
Hubspot Marketing Grader Check various areas of your website and grades you on your marketing efforts
Google Structured Data Testing Tool Check website for structured data for search appearance
The Reaction Engine Complete site analysis of on-page SEO
Rob Hammond’s SEO Crawler Crawls an entire website for potential SEO issues and displays relevant SEO information about each page
Alexa Detailed analytics displayed for any website on the internet
SeoSiteCheckup Detailed report on a site’s SEO
Keyword Density Analysis Tool Determines what the keyword density is for a certain URL
GoingUp Easily check the on-page SEO of any website including the keyword optimization for that page
SEO Crawler Finds errors on your website and your competitors for best SEO practices
BuiltWith Gives you valuable information as to what technologies are used on certain websites
WooRank Gives your website a complete analysis of visitors, local, social, mobile, SEO,
usability, and technologies used
Nibbler Gives your website a report card for the various elements that a website has
Google Webmaster Google’s site analysis for optimizing various elements of your website
Sindice Web Inspector Inspects/validates HTML against w3c.org validator
Cuutio Monitors your website’s statistics and compares them to competitor’s
SEOMastering.com’s SEO Audit Performs a site worth analysis and SEO evaluation for a given URL
SimilarWeb Presents data and analytics on a given website
BROW SEO Quick and easy tools allow you to analyze your site and view it like a search engine would crawl it.
SEOptimer Reviews and analyzes your site’s SEO efforts
GTmetrix Scans your website giving you a detailed performance evaluation
Request Checker Shows how many requests and services a webpage makes each time it loads
Spider Simulator Shows you exactly how Googlebot views your website
Pingdom Test page speed and determine exactly what is causing bottlenecks
W3C Feed Validation Service Validate a website’s markup and provide correction suggestions
Sitemap Validator Validate sitemaps and check them for errors
Google’s Safe Browsing tool Website diagnostics for malware
Social Media Tools
Buffer Allows you to schedule posts to major social networks ahead of time
Get Listed Displays local business accounts that your company can easily obtain and/or does not currently have
Alternion Links all of your social media and email accounts, displaying them all in one place.
TweetDeck Manage multiple social media accounts and monitor interactions on Twitter
Hootsuite Manage your social media presence across multiple accounts and schedule posts
Google SERPs Social Media Power Analyze social media power of the domains ranked on SERPs
SharedCount Check the number of social shares a certain URL has received
Social Media Count Checks a link for how many social shares it has across several different channels
Author Backlink Crawler Checks authorship of a URLs backlinks and displays how prominent those authors are
Youtube Reputation Checker Checks your brand name for Youtube videos and shows you videos, views, and ratings
Social Mention Discover social mentions about a given URL
Counting Tweets Display the number of tweets a certain page has received
Pinalytics Displays stats behind Pinterest pins as well as its influence on other social media channels
Twitter Feed Feed your blog or RSS feed directly to your Facebook, Twitter, or LinkedIn profile
subredditfinder.com Find a relevant subreddit to share your content
Twellow Find industry leaders and other Twitter users according to the category
Twitter Counter Get basic Twitter stats on you and your followers
Blog Social Analyzer Input your blog’s RSS feed and it will return every blog post with how many social shares each one has
Facebook Page Insights Insights on your audience and analytics on their interactions
followerwonk Multiple tools for Twitter-like bio search, user analysis, and analytics
CircleCount Provides insights on Google+ accounts
Social Crawlytics Provides social metrics for you and your competitors
Social Media Image Resizer Resizes your images to be optimized for various social media accounts
Topsy Search tweets for links, photos, videos and keywords and see how that topic is trending over time
backtweets Searches for links on twitter
Tweriod Tells you when your tweets will receive the most exposure
Social Media Analyzer and Tracker View statistics for your various social media shares and have them tracked over time
Spreadsheet Tools
SEOgadget Extension for Excel Allows you to conduct advanced Excel commands on SEO data with APIs from several different services
Content Strategy Generator Assists you in developing content with generating ideas and showing recent content currently trending on certain topics and keywords
SEO Tools for Excel Gives your excel document various SEO tools for better number crunching
Seer Toolbox Spreadsheet that pulls in data from multiple SEO tools and services including Moz, Google Analytics, Google Scraper, Twitter, Klout, and more
Distilled’s Video Sitemap Guide Video Sitemap Generator for self-hosted videos
Search Analysis
Google Places Tool Analyzes Google Places listings and compares them to top competitors in the area
Cygwin Compare rankings between you and your competitors for certain keywords
Compare Search Rankings Compare the rankings of a website across multiple search engines for designated keywords
Free Keyword Rank Checker Keyword rank check for specified domains and keywords
Google SERP Snippet Optimization Tool Previews what your Google search result will look like in Google
Soovle Quickly search across multiple searching platforms
Validation Tools
Bing’s Markup Validator Bing markup validator analyzes your site's markup and validates proper markup code.
Robots.txt Checker Checks syntax of robots.txt files
Robots.txt syntax checker Robots.txt validator
XML Sitemap Validator Validate current website’s sitemap
Frobee Robots.txt Checker Validates a website’s robots.txt files
WordPress Plugins
Google Sitemap Plugin Adds a sitemap to Google Webmaster Tools from WordPress
WP Social SEO Booster Adds Facebook Open Graph, Twitter Card, and Google Rich Snippets to pages and posts for better social share appearances
Headspace2 Adjust every element of each post and page of a WordPress website
Internal Link Builder Allows you to designate certain keywords and phrases on your WordPress site to automatically be linked to internal pages
SEO Friendly Images Automatically adds alt and title attributes to all WordPress images
Squirrly Checks your blog content for elements of SEO and makes recommendations for changes
Google Analyticator Easy install javascript for Google Analytics and displays data on the WordPress dashboard
Basic SEO Pack Easy WordPress site optimization for SEO
WordPress schema plugin Generate the schema.org markup for your WordPress site
Open Graph plugin for Facebook Optimize metadata for properly displaying your posts and pages on Facebook
Yoast WordPress SEO Plugin Optimize your entire WordPress site and its content and automatically generate sitemaps
SEO Ultimate Optimizer several areas of your WordPress site for SEO
W3Counter Displays reports on who found your website and how they got there
Piwik Gives you full control of analytics on your desktop and on mobile
Clickmeter Monitor marketing campaigns and conversions all in one dashboard
Clicky Monitor traffic to your website in real time
StatCounter Provides a basic interface for your website statistics
YouTube Analytics Provides data and statistics on YouTube videos
GeoRanker Real-time analytics and reports geared towards local SEO
Penguin Tool Shows Google Analytics in relation to major Google algorithm updates
Google Analytics Track analytics of your website
Email Marketing Tools
Banana Tag Allows you to track emails, get open email notifications and provides analytics on your sent emails.
Peepmail Email finder for common contacts online
Boomerang Email scheduling and followup for quick responses
Ontolo’s Prospect Filter Filters previously already approached contacts from new prospect lists
Outreach Finds a list of websites and contacts according to what keywords you select
Linksys.me Email Guesser Guesses email addresses and matches them to Rapportive in Gmail
Email Research Tool Input the name and company of an individual and it will provide several
search queries for finding their email address
Rapportive Shows additional information about a contact from their email address right in Gmail
Email Format Shows probable email address formats for large websites and companies
MailTester Validates if an email address exists or not
Xinu: Find out how well your site or your competitors are doing in popular search engines, social bookmarking services, and other site statistics. There are plenty more SEO and PPC competitor
tracking tools out there, but these are my personal favorites. If you use a tool that you want to share with your fellow readers – drop us a note in the comments below.
Website Grader: Website Grader is a free SEO tool that measures the marketing effectiveness of a website. It provides a score that incorporates things like website traffic, SEO, social popularity and other technical factors. Free SEO Tool from HubSpot that provides an Internet Marketing Report for your website.
Spyfu: Spyfu is a tool that lets you find out what keywords your competitors are targeting in the search engines. Not just keywords, mind you, but AdWords, too. All you have to do is type your competitor’s site in SpyFu’s search bar, and voila!
SEMRush: SEMRush.com was designed to satisfy your needs in advanced SEM and keywords research. We analyze 40 million keywords for 20 million domains.Yahoo!
Site Explorer: Site Explorer allows you to explore all the web pages indexed by Yahoo! Search. View the most popular pages from any site, dive into a comprehensive site map, and find pages that link to that site or any page.
QuarkBase: Find out how good a site is. Get comprehensive website details. Discover competitors. See people, traffic data, similar sites, social comments, description, social popularity and much more about websites.
SEO SpyGlass: SEO SpyGlass is an easy-to-use backlinks checker that enables you to spy on your Google competition sees factors such as link counts, optimal keywords for SEO, Page Rank factors, anchor text and many other elements.
Compete: Compete PRO Search Analytics bring search marketing into plain view with paid and natural search trends, historical search referral data, and customized filtering capabilities that let you focus on top performing keywords and traffic for thousands of websites.
Web Utilities
IFTTT Automate many different services to automatically perform different time-saving tasks
KnowEm Check for username, domain name, and patent availability for new brand names
Bulk HTTP Header Response Tool Check multiple HTTP headers and compare them at once
SEO Cloaking Checker Checks for search engine cloaking on given domains
GA Checker Checks websites for missing Google Analytics and Adwords code
TextCleanr Clean up text from formatting along with find and replace functionality
SimilarSites Discovers similar websites to a given URL
NetComber Displays the various websites owned by the same company''
DNS Tool DNS/WhoIs lookup tool
HTML Encoder/Decoder Encodes/Decodes text into HTML friendly formats
Domain Extractor Extracts the domain from a batch of URLs and exports into CSV
Extract Page Names from URLs Extracts the page name from batches of URLs and exports into CSV
Extract Title and Metas Extracts Titles and Metas from the batch of URLs
Google Correlate Find correlations in data according to Google search keyword phrases
moreofit.com Finds websites similar to the one you point it to
Google Alerts Get email updates for various alerts of new content
HTTP Header Viewer HTTP header viewer for analyzing/diagnosing website issues
Wayback Machine Internet archive of websites in the past allowing you to historically go to websites at a certain point in time.
Domain Dossier Investigate domains and IPs with WhoIs info and DNS records
Ping-o-Matic Lets search engines know you have updated your website or blog
URL Opener Open a list of URLs in separate tabs
Extract Links from HTML Pulls links from HTML and exports the links in CSV
Bitly Shortens URLs and provide analytics on clicks
MX Toolbox Shows domain MX records for websites you type in
Domain Report Tool Shows domain PageRank and additional indexing data for giving domains
CloudFlare Speed up website load times with CDN and other web performance services
Smart URL List Cleaner Ultimate list trimmer and combiner for deduplicating and combining multiple URL lists together
Link Prospector Uses a special algorithm to discover potential link building opportunities
Wistia Video hosting with complete control over video settings with advanced features like email forms and heatmaps
Last Modified Date View the date a website was last modified
