Top SMO(Social Media Optimization) & SMM (Social Media Marketing) Interview Question Answers

Social Media Marketing Interview  Question Answer

What is the responsibility of social media manager?

Social media manager implements the company’s social media marketing.  The Job role includes-

Developing company’s content strategy

Creating relevant content

Blogging

Community participation and leadership

Promotion strategy on social sites

Monitor, listen and respond to users in a “Social” way while cultivating sales and leads

Develop and expand community or blogger outreach efforts

Create, design and manage promotions and social ad campaigns

Identify threats and report notable threats to appropriate management

Respond to social media crisis or negative comment scenario

Define strategies to enhance or build the follower fan base

What set of skills required to become a Social Media Manager?

To become a Social Media Manager, you should have a

Native understanding of each social media network

Ability to connect corporate objectives to messaging, content and campaigns

Ability to write concisely

Ability to sympathize, engage and effectively communicate with a diverse range of people and opinions

Provide customer service and handle complaints

Deep understanding of the products or services the company renders

To intuitively know how your audience experience the brand

communicate online and how to leverage those opportunities

How do you measure social media success?

Use various tools to check the site optimization, the parameters to check the success of social media success are

Rise in the number of followers

Increase in the number of leads

Number of Inbound links to your site through social sites

Number of bloggers comment, social shares and traffic generated

Increase in the total sales made online

Number of Posts published

Conversion- Number of subscription

Account Creation

Query form submission

What is Social Media Manager wants to consider?

The tools that Social Media Manager would consider would be

Zendes

Collecting messages from e-mail voice, customer engagement platform, social into one collaborative inbox

HootSuite:

Team management, social media dashboard, reporting, and search/monitoring

Sproutsocial:

Manage multiple brands, pages, searches. Assign tasks to team members, reporting, competitor research and post analytics

Radian 6:

Enterprise social media management application for campaigns, listening, research and post analytics

TweetDeck:

Just like HootSuite, TweetDeck helps you to manage multiple social media accounts- such as MySpace, Facebook, Twitter, Foursquare and LinkedIn, Instagram etc.

Crowdbooster:

It measures users engagement overtime and across multiple social media networks. It also suggests what kind of content are best for the business

WordPress Editorial Calendar Plugin:

An editorial calendar plugin will give you a bird’s eye view of your entire content publishing plan like publishing schedule, editorial task, blog post key topic, and ideas tec.

Explain how do you measure social return on investment (ROI)?

To measure the ROI that you invested in social media, you can consider using tools like the Conversation Measurement Tool on Facebook and optimized CPM.  You can also use Google Analytics or LinkedIn, which have their own analytics. The criteria remain same to track the traffic like clicks, shares, purchases, number of likes, etc. ROI metric may also include

e-mail subscription

Website blog traffic

Webinar registration

Registration for content downloads,etc

Explain how you can use Facebook for Conversion Measurement?

For Conversion Measurement in Facebook, you can use the feature “ Conversion Pixel”. Which is nothing but a piece of code that you paste in your website, and it will measure the conversion rate of the product or service you render.

Facebook tracks conversion ok for adverts that happens within 1 day, 7 days and 28 days after a person click on advert and also for viewing an advert

Mention some tricks that can drive more traffic to your blog posts?

Few tricks that can drive more traffic to your blog posts are

Promote your content or Blog post across a wider variety of Platforms like

.com

Tumblr

.net

.edu

.uk

.org

Create a 6-second preview of your post with app(iPhone) like Vine and post it on tweeter with a link to the blog post

Give a short presentation of content or blog on Slide-Share and provide link to the content or to any relevant content

Pin your post to Pinterest contributors board by choosing attractive image, title of your blog post, adding keywords and hashtags

Use Instagram to share the image or title of your blog post. Share your blog post images to Tumblr, Facebook, Flickr, Twitter and Foursquare, Deliciou, Digg, Diggo, LinkedIn, Apsense, Google Plus, imgur etc.

What is Facebook EdgeRank? Why does it matters?

Facebook EdgeRank is an algorithm that Facebook uses to determine what articles should be displayed in a user’s News Feed. Facebook Edge mark matters because

About 96% of fans don’t return to Brand’s Facebook Page after initial engagement

Your post is more likely to reach your fans in the newsfeed than your page

About 27% of all time spent on Facebook is spent looking at news feed

List out the tips to improve your Facebook EdgeRank?

To improve your Facebook EdgeRank you have to follow the following tips

Keep it short -> Posts between 100-250 characters are more likely to get more likes, comments and shares

Be Visual -> Use Photos and Videos it can attract more users

Ask for what you want -> Always ask for opinion or questions related to your content and how to improve it

Post Daily -> 96% of your Fans aren’t coming back to your page, so frequently posting is the only way to consistently reaching them

Be Relevant and Not Pushy -> Post related to your service and product, but it should not address directly to your service or product

Be Timely -> Find the best times for your audience and then stick with them

List out some tips to increase your reach on Facebook?

To increase your reach on Facebook you can consider following tips

Improve your Facebook EdgeRank -> It determines which of your post get most   visibility in your fans newsfeed

Stop using third-party tools -> Don’t use any third party tools for scheduling posts and posting to social media

Get your likes up -> Use like-gating in which likes are given in exchange for access   to content such as free download

Buy some Ads -> Buying some ads can be a smart move

Keep building your own Email list and Website -> Make direct contact to fans by building your own e-mail list and website.

Besides Social Site how you can optimize your content?

Besides social sites, there are a number of other communities like Social Buzz Club, Viral Content Buzz, Triberr, etc. that brings together content creators and enhance their social media promotion.

Explain how would you deal with a negative comments or a social media crisis?

To deal with a negative or heated comments over social media sites you can use following steps

Respond Quickly: 

The first 24 hours for any post on the social media site is crucial for any negative comments made. Justify your brand or content if it is legitimate or else apologize if you are wrong. Don’t use an approach of tit for tat

Create crisis FAQs: 

Create a web page and put all the information about the crisis in one place so that it can help you to respond the crisis when it really occurs the FAQs should include

Acknowledgment of crisis

Details about the occurrence

If available, photos or videos

How company found out

Specific action takes in response,

Document every facet: Once you hit by the social media crisis record each bit of it like tweets, blog comments, status updates,

Never send third reply: A third reply is an argument and not a justification, on third reply you take it offline

Seek help from experienced community manager: Community manager is aware of the in and out of the product and knows well how to handle disgruntled customers

List out the tips to promote your blog or content on social media sites?

You can promote your blog or content on the social media site using Co-Schedule.

Social Sharing Schedule can double your traffic

Use different title for same blog and schedule the blog post Schedule posting differs for different social sites, for example, you cannot promote same post to Facebook twice in one day than is on Twitter

It allows you to create social messages at the time of post creation

Plan out your blog post promotion with simple strategy with a simple Timeline

Explain how would you assess the social media presence of a company?

To assess the social media presence of a company following parameters can be used

Whether company is registered with all the social media sites Pinterest, Facebook, LinkeIn, etc

Frequency of content publication on social sites

Type of content- imagery based/text etc.

Level of audience engagement posts enjoy

Is the description in social media aligned with the company’s goals

Is the company’s information on social sites are updated and current

Does your social media profiles include relevant links to your website, blog and other social media presence

Does Company follows the right metrics to get more attention from social sites,

Company’s employees from all other division or franchises have created their own profile on social networks

Is company’s brand consistent on each network like- same logo, company description, etc.

Whether a presence on social sites are used only for pushing out messages or used as a platform to create conversation

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