Acquisition.
Reports that show how visitors arrived on your site.
Analytics
Intelligence. Google’s machine learning feature that
identifies trends and changes in your data.
Attribution.
Determines how credit for sales and conversions are assigned to touchpoints
on the conversion path.
Audience.
Reports that provide insights into the characteristics of your users (age,
gender, interests, devices, etc.)
Average
Session Duration. The average amount of time users are
spending on your website.
Average
Time on Page. The average amount of time users spend
viewing a specific page or screen or set of pages or screens. A higher average
time of page indicates to contents on the page are very interesting to
visitors.
Behavior. Reports
that provide insight into the behavior of users on your site, e.g. entrance
pages and exit pages.
Benchmarking.
It allows you to compare your data to companies in the same industry.
Bounce.
When a user’s session only contains a single pageview, e.g. they land on a
website and then immediately "bounce" away.
Bounce
Rate.
The percentage of single-page visits. If the success of your site depends on
users viewing more than one page, then a high bounce rate is bad.
Campaign
Tags.
Parameters added to destination URLs to help you determine which marketing
campaigns are driving the most traffic.
Channel.
Top-level
groupings of your traffic sources, e.g. Organic Search’, ‘Paid Search’,
‘Social’ and ‘Email’.
Conversion. A
completed activity that is important to the success of your business, e.g. a
completed sign-up for your email newsletter or a purchase.
Conversion
Rate.
The percentage of sessions that results in a conversion.
CPC.
Cost-per-click can be seen in the Acquisition reports and typically refers to
people clicking through to your website from paid ads.
Custom
Dimensions. Used to import company-specific data (like client ID's
from WordPress /Salesforce) and combine it with Google Analytics data.
Custom
Metrics. Used to import company-specific metrics and combine it
with Google Analytics data.
Custom
Report. A report that you create. You pick the dimensions and
metrics and decide how they should be displayed.
Demographics.
Reports that provide information about the age and gender of your users, along
with the interests they express through their online travel and purchasing
activities.
Dimensions.
Attributes of your data e.g. the dimension Cityindicates the city, for
example, "Paris" or "New York", from which a session
originates.
Direct.
Visits
from people who typed your website’s URL into their browser or clicked a link
in an email application (that didn’t include campaign tags).
Events.
Used to track a specific type of visitor interaction with your web pages like
ad clicks, video views, and downloads.
Filters.
Let
you include, exclude, or modify the data you collect in a view.
First-click
Interaction. Assigns credit for sales and conversions
to the first channel on the conversion path.
Funnel
Visualization. A visualization tool that maps the
steps/pages a customer takes when visiting your website.
Goals.Measure
how well your site or app fulfills your target objectives, e.g. subscribing to
your email newsletter, submitting an inquiry or making a purchase.
Google
Ads.
Google's advertising platform that helps advertisers reach new customers
online.
Google
Data Studio. Google's reporting and the dashboarding tool
allow you to present and visualize data from Google Analytics, Google Sheets
and other data sources.
Google
Tag Manager. Google's tag management tool which allows
one to easily alter code on a website created to track marketing analytics,
e.g. Google Analytics tracking code, Facebook Pixel.
Keywords.
The search terms people use to discover your website.
Landing
Page.
The first page viewed during a session, or in other words, the entrance page.
Last-Click
Interaction. Assigns credit for sales and conversions
to the last channel in the conversion path.
Medium.
The general category of the traffic source, e.g. ‘organic’ for free search
traffic, ‘cpc’ for cost-per-click and ‘referral’ for inbound links from other
websites.
Metric.Typically
a number or a percentage presented as columns of data within your reports.
New
User.
People that visit your website for the first time in the selected date range.
Not
Provided. Since 2010, Google no longer provide the keyword data
done on the secure version of Google (e.g. https://www.google.com) to
protect the privacy of the searcher.
Not
Set.
A placeholder name that Analytics uses when it hasn't received any information
for the dimension you have selected, e.g. Google Analytics was unable to
determine someone’s exact geographic location.
Organic.
Visitors who come to your website after searching Google.com and other search
engines without clicking on a paid search ad.
Pages
Per Session. Indicates how many pages visitors view
when browsing through a website.
Pageview.
Reported when a page has been viewed by a user on your website.
Paid
Search. Visitors who come to your website from a Google Ad or
other paid search ad.
Property.
Represents your website or app, and is the collection point in Analytics for
your data. You can add up to 50 properties to each Analytics account.
Referral.
When a user clicks through to your website from another third-party website.
Search
Console. Tools and reports to help you measure your site's
Search traffic and performance, fix issues and make your site shine in Google
Search results.
Segments.
Analysis tool which allows you to isolate and compare various groups of users
on your website.
Session. A single visit to your website, consisting of one or more pageviews, along with
events, eCommerce transactions and other interactions. By default, a session
ends after 30 minutes of inactivity or when a user closes a browser window.
Site
Search. Lets you understand the extent to which users took
advantage of your site’s search function and which search terms they entered.
Source.
Communicates where the user came from. For example, if the medium was
“organic,” the source might be “google.com”.
URL
Builder. Google's tool to add extra bits of information (known
as campaign tags, UTM tags or parameters) to the URL of your online marketing
or advertising campaigns.
View. A
defined view of data from a property. You can add up to 25 views to a property.
