Top Google Ads Campaign Management Strategy and planning
Every day for two week Google Ads Campaign management Tips
Tuesday, Wednesday & Thursday are the best days, ignore that for now
14*7 per day = 70 ad sets launched
You will end up with approx 20% as keepers
20%*70= 14 keepers at the ends of this
14*$5 per day = 70 per day spent
If your ROI is 50% that is dollar 105 in the revenue $35 in profit per day
That’s $35 per day *30=1050 per month profit
That’s $1050*12=12600 per years
Your break ever number is your profit margin ($27)
Pause any ad sets that didn’t make a sale at your break-even number
Replace that ad set with a new test (change the interest)
Daily 5 Ad sets
Duplicate existing
Change interest only for targeting
Repeat daily *5
If an ad set spent $27 WITHOUT A sale, pause its
Check this every morning based on lifetime stats for the campaign
You will lose initially
Sorry but it is true
You will gain long-term though
Once you have 14 profitable ad sets in your campaign,
They will pay for future testing.
14 keepers for 5 new test ad sets mean’s you are still profiting while testing
The key
Have a plan & stick to it
Not every ad set works
Each ad sets hits a different “bucket” of people in that audience
You need to keep pumping out ad sets and pausing losers continually
Eventually, you end up with a bunch of keepers which profits and pay for all future testing.
Beyond day 15+
Keep pausing losers
Do this for 90 days and you will have one halluva
Campaign going
90*5 ad sets 450*20%=90 profitable ad sets
90*$5 PER DAY = $450 spent
50% ROI = $675 revenue and $225 daily profit
