Search Engine Optimization Interview Questions & Answers

Top Search Engine Optimization Interview Questions and Answer

What is SEO?
SEO- Stands for Search Engine Optimization. It generates on website traffic, leads, sales, revenue on your business. SEO is a long term proces but it generates lots of benefit your website.

How many types of SEO?
There are two types of SEO Such As:

1) On-Page Optimisation 
2) Off-Page Optimisation

What is a backlink?
Any incoming links to a website or web page is known as backlink.

What is an outbound link?

Any link on a website that links to another web page or website is known as an outbound link.

What is Differentiate between on-page and off-page optimisation

On Page Optimisation is used to regulate the site to be optimised through page coding.
Off Page Optimisation is not regulated by page coding.

What is Page Rank?

Google gives a rank according to its google algorithm.Google gives each and every to range of 0 to 10 rank on website keyword. Also, This is known as Page Rank.

What is a keyword?

SEO keywords are words and phrases in the web content that make it possible for people to find a website on search engines.

How many you used to in SEO Tools?

There are following SEO Tools we used that such as common ones are Google Search Console, Google Analytics, SEO Moz, Google Ads, Google keyword Planner, Semrush, Href, SEO Centro, Small SEO Tools many more.

What is Keyword Density?

It is the percentage density of a Particular Phrase or keyword available on a website compared to the total number of words on the particular page.

What are Meta Tags?

HTML Meta Tags are officially page data tags that lie between the open and closing head tags in the HTML code of a document.

How many most important Meta Tags in SEO? and What are their character limits?
There are four types of Meta Tags in SEO.

Description Meta Tag — 320 characters limits

Keyword Meta Tag — 200 characters limits

Title Meta Tag — 60-70 characters limits

Meta Robot Tag – N/A

What is Differentiate between a Do-Follow and a No-Follow Link?

Do-Follow link acts a backlink that is counted by search engines and help in enhancing the ranking of a website.

No-Follow link, usually, does influence the ranking in search engine index.

What is an anchor text?

It is the Clickable Text in a Hyperlink. It should be relevant to the page linked to, rather than generic text.

What is 301 redirect?

A method by which a user is redirected to New URL from old URL.

What are the Common SEO Mistakes?

Not optimising for right keywords

Not having unique title tags and meta descriptions

Using the same anchor text for every link

Focusing on link quantity over link quality

Using poorly-written content

What is Googlebot?

It is a kind of software used by the Google as a Search bot to Index a Webpage.

What process would you apply for decreasing the loading time of a website?

There are some methods in below lines:

Optimise images without losing quality

Enable browser caching

Optimise CSS delivery

What is robots.txt?

robots.txt, is a standard used by websites to communicate with web crawlers and other web robots.

Which is better — Meta Robot tags or robots.txt?

Meta Robot Tags are better as it helps in forcing the search engine crawlers not to index and display hidden pages. It also ensures that the link equity is not being lost, with the use of the ‘follow’ command.

What is Keyword Difficulty?

Keyword Difficulty defines how difficult a keyword is to rank due to its popularity.

What is a long tail keyword?

Long Tail Keywords are phrases containing over 4+ words that make search results highly specific.

What is SEO friendly URL?

SEO-friendly URLs are those having proper length and file structure. 

What is a landing page?

A web page which serves as the entry point for a website or a particular section of a website.

Which tools can you use to check the number of backlinks of a site other than your own?

Backlink finder, Open Site Explorer, Backlink Watch, and Alexa  etc,

What are the latest updates in Google Search Algorithm?

Google often updates its algorithm, so be prepared by keeping up-to-date
1) Panda
2) Penguin

What is the Panda update?

Released first in 2011, this update is aimed to lower the rank of  low-quality sites or thin sites, in particular content farms, and return higher-quality sites near the top of the search results.

What is the Penguin update?

First released in 2012, this update was launched to catch sites deemed to be spamming its search results, in particular those doing so by buying links or obtaining them through link networks designed primarily to boost Google Rankings.

What is Sandbox Effect?

The Sandbox Effect is the theory that websites with newly-registered domains or domains with frequent ownership or nameserver changes are placed in a sandbox (or holding area) in the indexes of Google until such time is deemed appropriate before a ranking can commence.

What are Doorway Pages?

Doorway pages are web pages that are created for spamdexing. This is for spamming the index of a search engine by inserting results for particular phrases with the purpose of sending visitors to a different page.

What is the limit of a robot.txt file?

Googlebot reads only the first 500kb present in the robots.txt file.

What is Keyword proximity?

Distance between two keywords in a web page is known as keyword proximity.

What are the criteria for the uniqueness of a page?

Some of the criteria for the uniqueness of a page are code similarity, text similarity, page names, titles, headings, page titles and metatags.

Name some of the few Black Hat Techniques that one should avoid

Link farming
Doorway pages
Cloaking
Keyword stuffing
Hidden text

How to remove toxic links to a site?

First use a Link Checker Tool to find out the toxic links to the site, then use the Google Disavow tool to remove the link.

What to do if your website is banned by the search engines for Black Hat Practices?

Apply for re-inclusion after rectifying the wrong doings.

What is XML Sitemap? How is it important?

XML stands for Extensible Markup Language is primarily created to facilitate the functionality of the search engines.

A good XML sitemap informs the search engines about the number of pages present on a specific website, the frequency of their updates and the time of the last modifications performed on them, which helps in proper indexing of the website by the search engines.

What is DA?

Domain Authority (DA) is a score Developed by Moz that predicts how well a website will rank on Search Engine Result Pages(SERP).

What is PA?
Page Authority(PA) is a score developed by Moz that predics how well a website will rank on SERP.

What is Google Pigeon Update?

Released in 2014, the update is aimed to increase the ranking of local listing in a search engine.

What is Google’s Rich Answer Box?

Rich Answer Box is Google’s attempt to answer the searcher’s query directly without having to click on the link.

What is Bounce Rate?

It is the percentage of visitors to a particular website who navigate away from the site after viewing only one page.

What are Organic Results?

Organic results are those which are displayed on SERPs(Search Engine Result Page) due to their relevancy, as opposed to those which are being advertised.

What is SEM?

SEM stands for Search Engine Marketing. It is a paid marketing Channels. also, This is an immediately generate website traffic and leads, sales, revenue on your business.

What is SMO?

SMO stands for Social Media Optimization. It is a deep marketing process of Social Media.

What is PPC?

PPC stands for Pay Per Click. It is paid services by google. Whenever any people click on ad then your balance is detected otherwise not detected your balance.

What is Google Ads?

Google Adwords is a world popular single advertising service in Global world. It is provide unique traffic all people.

What is SMM?

SMM stands for Social Media Marketing. It  is few days awareness your busssiness brand in Global World.

Eight Deep Questions to Define Your Blogging Strategy

The majority of blogs aren’t a success. While that truth is harsh and depressing, don’t let it deter you from establishing a content strategy. Anyone can launch and maintain a legendary business blog, provided they have sufficient dedication and direction. According to HubSpot’s Rick Burnes, one of the worst things you can do is to “start a consistent dialogue with your customers and then stop.” An equally dangerous mistake is to start publishing without knowing exactly what we’re doing...

The technical aspect of blogging is certainly important to your success. You’ve got to have a firm grasp on the rules of grammar, know the basics of SEO, and understand a little bit about blogging metrics. But really, those are just competencies and best practices. The basis of any blogging strategy should come from a fundamental understanding of which your brand is, how you fit into your industry, and what you’re really out to accomplish. Here are 8 philosophical questions to get your gears turning:

 1. What’s Your Brand in a Word?

When I saw Volvo, you think safety. When you hear “BMW,” your thoughts probably turn to “luxury.” This ability to encompass an entire organization in a single word is known as brand essence - and it should be the core of your blogging strategy. You probably won’t achieve the same worldwide recognition that McDonald’s and Nike have overnight, but having a fundamental understanding of what you are will help you achieve more focused and consistent content. Marketing Manager Katelyn Stokes writes that your brand essence should fit the following criteria:

Single-Minded: Your brand can be practical and pragmatic, but it shouldn’t be attainable and luxurious. Make sure your essence is totally cohesive.

Unique: You shouldn’t be “inspirational” if your main competitor is, too. You’ve got to differentiate.

Experiential: Brand essence is a largely visceral concept - make sure that it describes how your product or service makes your customers feel.

Consistently Delivered: Your brand essence probably isn’t “healthy” if you sell both vegetables and cheeseburgers. It’s got to be something you provide each and every time.

Authentic: You shouldn’t have to change, grow, or hide anything to achieve this word. It needs to reflect who your company really is.

 2. How Do You Fit Into Your Brand?

We’re living in the era of Google authorship, thought leadership, and personal branding. Your organization needs to define how your blog contributors will fit into the larger blogging strategy, and how much personal voice each author will be allowed to maintain. Will you provide author bylines or photos, and allow contributors to develop specialties within the framework of your content strategy? There’s really no right answer to this questions, though many experts recommend against publishing as a faceless, nameless corporation. However, it’s critical to know how your authors fit into the bigger picture.

 3. How Are You Different?

Unless your industry is incredibly narrow or low-tech, there’s a very good chance your competitors are already blogging. If their efforts are decidedly mediocre, look toward personal brands and content creators in your niche. What is their widget, and how will yours be different? Maybe your main competitor specializes in pragmatic advice delivered in a sassy tone. Or perhaps their unique approach revolves around beautifully-photographed visual content.

Defining the deeper aspects of your blogging strategy means you need to understand the content that’s already being created in your niche, and be prepared to differentiate. If you simply start publishing without a unique value proposition, you’ll just be contributing to the noise online.

4. What is Your True Success Measure?

Blogging goals are like a roadmap. Every content creator should have them, and these targets should be continually adjusted and tended to as their blogging strategy grows. However, before you start, you need to define what your true success measure is. Will it be gaining majority market share, or developing your personal brand to the point where you contribute to major publications like Forbes or The Wall Street Journal? Like many of these deep questions, only you can define the answer of exactly what your blog is ultimately striving for.

 5. How Narrow Is Your Niche?

Okay, so your company operates within a given industry - which could be artisan baking, marketing services, or any number of other things. You’ve got to identify whether you’re going to cover your range of products and services, a broader range, or narrow your focus further. Does your head hurt yet?

An eCommerce retailer of men’s designer shoes could decide they need to focus more broadly on couture fashion trends, in order to capture the broadest range of customers possible and have enough subject-matter to blog daily. In order to define exactly what your blogging strategy will cover, you need to consider the following:

How often will you blog?

How quickly-changing is your industry?

How popular is your subject-matter?

How saturated is the blogosphere in your industry?

Your focus can shift overtime, and it most likely will. However, this question can be a powerful tool for focused and effective editorial calendar development from the start.

 6. How Far Do You Want to Go?

Marcus Sheridan originally began blogging to promote his in-ground swimming pool business. When he found unprecedented success during a recession, he opened his own inbound marketing agency. He’s since become one of the best-known blogging strategy authors online, and maintains a busy schedule of keynote speaking engagements and interviews with major business publications. You need to decide whether you’ve got the time, energy, and resources to be the next Sheridan, Darren Rowse or Chris Brogan. If you’ve got the desire to take your blog to the thought leader level, you need to network tirelessly, create the best possible content, and master the art of blog marketing. It’s never too late to try and hit it big.

7. What Do You Love About Your Job?

Passion and writing are concepts that can’t be separated. You can write well-researched, technically correct articles about a topic you don’t give a darn about, but the final product will lack passion. Your blogging strategy will be far more effective and creative if you have a deep and true passion for your organization. Every organization has flaws, but every smart blogger should identify why they love their company. Is it your commitment to excellence, or the razor-sharp staff members? Identify your passion, and focus on how you’ll use it to create content people love.

 8. Why Do People Visit Your Website?

Every great blogging strategy isn’t focused on the company or the content creator. It’s focused on the organization’s prospects and customers. Thorough research of your market is important, and it should take the form of full-on buyer persona profiles. However, in the initial stages, identify how your blogging strategy fits with your company’s existing web presence. Do your prospects visit your website for the best deals on tractor parts, or to save money on car insurance? This fundamental understanding of your brand’s value to others will ensure your content strategy is relevant to your current audience.

Digital Marketing Strategy & Planning

 customer needs over bells and whistles

Team is consumed with building your web presence and developing your product or service, it's easy to lose sight of the customer you want to target. "When building a brand online, too many people rush to buy ads and acquire traffic to drive revenues by brute force," says Tony Delmercado, co-founder and COO of Hawke Media. "Small efficiency improvements in conversion rates, email capture, and retargeting can pay huge dividends tighten up the mouse trap first, then buy eyeballs. You'll acquire and retain customers more cost-efficiently and keep money in your coffers for higher-risk marketing strategies."

Audit and update your SEO more frequently

You may know your product or service is great, but is it reaching all the people it could be? Search engine optimization can significantly help your brand reach the people who want what you're offering. Industry experts recommend updating your SEO once a quarter; after all, Google updates its algorithm more than 500 times a year. Find the keywords that are making your business gain or lose traction in the search engine cycle in order to make your brand as discoverable and searchable as possible.

Blogging as a Lead Generation Tool.

Speaking of SEO
Posting relevant and valuable content drives traffic to your website and social media pages, while also increasing your ranking in search engines. In fact, marketers who blog are 13 times more likely to experience positive return on investment, and companies that blog generate 67 percent more leads than those who don't.

Each post you create is one more indexed page on your website, making it more likely customers will find you when searching online. It also indicates to search engines that your website is active, which will help surface your content to the top of search engine results. Further, blogging gives your brand a voice, and 91 percent of consumers say they are more likely to buy from a brand that is authentic rather than generic.

Host High-Quality Webinars and Live Events

There are a variety of digital marketing resources you can use to engage with your audience, including webinars, podcasts, and online promotion of live events. To streamline the process of event promotion, try using a third party to make the process seamless. Event technology platforms like Eventbrite help brands create and market an event, as well as promote ticket sales and manage their audience. By getting some external help with the details, you can focus on the big picture and create an experience your customers will remember long after it's over.

Expand and Refine your Email Distribution Efforts

Email marketing is still one of the best ways to reach your audience, and the fact that it costs nearly nothing to execute makes it one of the best tools to add to your toolkit. Email open rates have increased 180 percent on mobile devices since 2014, and more than half of all U.S. cellphone owners access their email on their phone rather than a desktop.

Email works better than other mobile forms of notifications (like text messages) because they don't cost the consumer anything, can be accessed on devices other than phones, and have more space to deliver a message. Emails keep your audience engaged across platforms, which in turn helps keep your brand top of mind.

Don't give Social Media short shrift

Social media has become one of the biggest tools for marketing any brand. By first finding out what platforms your audience uses, you can then target your posts to the best times and dates to share. Engage with your audience on social media by starting conversations and responding to both praise and grievances. Sixty-seven percent of consumers use social media for customer service inquiries, so make sure that you become a part of that narrative so that you can direct it to a positive outcome.

Make your Marketing Mobile

Even if a desktop version of your marketing content looks great, be sure to check that it translates across devices. Consumers expect cohesion across platforms, and the better accessibility you provide your audience, the more likely they are to purchase.

Remember that authenticity reigns supreme in any of these strategies. Once you have that, an online presence allows you to connect with your audience in ways previously unknown and build a brand that they'll continuously want to engage with.

Here are 7 steps to help you develop a digital marketing strategy or plan that can guide your team to better results.

Think Marketing System not Website

The first step is to stop thinking as your site as an independent concept. A website is one part of a marketing system. Building a more effective website on its own will not make a big impact on your business. Building a more effective digital marketing system will.

A system needs to be managed. That is why you need to set goals and measure them regularly. Start by tracking these metrics.

Traffic Google Analytics Active Users

You can view your site’s traffic performance in Google Analytics. Look for “Active Users” under audience to see the number of visitors to your site.

Contacts

Traffic on its own is not valuable. Converting visitor to contacts shows that you are attracting relevant traffic. You can track contacts in your email marketing system.

Customers

Converting contacts to customers validates that you are attracting the right traffic and contacts. You can access this metric in your accounting system or CRM.

Referrals

Consider implementing a Net Promoter Score (NPS) survey to identify which customers may be open to referring new prospects and which ones need additional support.

A healthy marketing system will show growth across all four of these metrics.

Decide who your “Best Customers” are and target them with the Right Offer

No successful business targets everyone. You need to build a marketing system that focuses on a group or groups of people. This is the vital first step in developing your digital marketing plan. Your product or service should deliver more value than anyone else to these groups.

There are a number of ways to think about your best customers.

Segments

You can segment using behavior, demographics, company-specific information, psychology, and geography. You want to find a group that is large, growing, and with fewer competitors. Also, consider the average profitability of each segment.

Personas

Personas let you dig a little deeper. They are fictional profiles of people that represent your target segments. You should identify how they act, goals, skills, attitudes, and environment. This creates a fictional picture of your target customer that feels real.

Here’s a useful guide to personas.

Life Cycle Stage

Customer life cycle also helps with focus. A prospect making an initial contact is just starting to learn about you. A customer that has been with you over one year has different interests. Make sure that you are making the right offers at the right time.

Jobs to be done

Focusing on the jobs that a customer needs to be done is another way to group customers. There are two types of jobs to be done. The main job and the related job. There are functional (requirements / goals) and other needs (emotional, personal, social) with each job. The “job” focus allows you figure out which jobs are the most important and hardest. Then you can fix the problem with your product or service.

Make it easy for the right people to find you

Business growth via digital marketing is about converting web visitors to profitable customers. The website is a big factor in converting visitors. You need to create a traffic building system to grow the denominator (traffic).

To connect with your best prospects, you need to be part of their world.

Advertising

The fastest ways to reach your best prospects is paid advertising.

Retargeting

98% of visitors to most websites don’t convert. Retargeting allows you to show ads to your visitors after they have left your site.

Social Advertising

The free Facebook marketing opportunity is over, but there are opportunities with their paid advertising especially if you have a large Facebook community. LinkedIn advertising is a good option for business-focused organizations.

Google Adwords

Adwords is the driver behind Google success. You only pay if someone clicks on your ad. Set up an account and try Adwords.

Showing up in search results

Search marketing is free though takes a lot of time to do well. It is not instant. You want to target keywords that are popular with your target group. You need to beat companies that are currently ranking for the keyword phrase.

A big ranking factor is your domain and page authority. This is called off page search engine optimization (SEO). Use this authority measurement extension by Moz to review your site. Here’s a great post on how to increase your domain authority.

You also need to optimize your pages. This is referred to as on page SEO. Check out this great guide to on page SEO optimization.

Influencer Marketing

Another way to reach your target market is to partner with other companies. Think about non competitive companies that are already working with your target customers and prospects. The relationship needs to be beneficial for both parties. Offering to provide a guest blog post is a good way to kick off things off.

Email Marketing

Email continues to have the best ROI though you need to build your list. Joining an email list is a low-risk option for website visitors. Lead nurturing can triple the growth of your business.

Social Media Marketing

Social Media is useful from a trust building perspective. Visitors may want to check out that you have a community of interested people. You also want to post content regularly to demonstrate your expertise. Curating content from other experts in your area should be part of your strategy.

Website

Keep it simple

The reality is that people do not read a website. They scan it. Visitors make a decision about whether they will take the next step in seconds. Focus on simple, clear language. Use authentic visuals where possible to communicate your value proposition and values. The strength of your value proposition is the #1 conversion factor. Here are some handy value proposition formula’s to get you started.

Don’t try unusual menu placement or other website features that are not normal. Give users what they expect. Make the next step obvious with only one next step or call-to-action per page.

Be careful about “design” features. For example, image sliders can dramatically reduce your conversion rates.

Use Research

Very few businesses know how to use digital marketing well. You can be “inspired” by top digital marketers. Either competitor or good operator from other industries don’t rely on your opinion, though. Try to do some level of research with your target customers. Use surveys to test logo options, color palettes, image selections, and other key elements. You can also test headline copy with some simple ads on Adwords.

Get Visitors to Act

Here’s some great advice on how to encourage visitors to act or convert. Remember, increasing a conversion rate from 2% to 3% means a 50% increase in sales.

5. Use the right technology

The right technology depends on the maturity of your marketing program. If you are getting started, simple, low cost tools make sense like Squarespace for your website or MailChimp for your email marketing. Larger teams with more experience might consider integrated platforms like Hubspot or Marketo. It is relatively easy to upgrade as your business grows and you become more skilled.

Set SMART growth goals

Most people are aware of the SMART goal setting model.

Specific – Set specific numbers with deadlines.

Measurable – Make sure that you have a way to track your goal.

Attainable – Use your segment research to make sure that you goal is possible given the segment size and level of competition.

Realistic – Do a reality check. Look at your current year’s results. Are the changes that you are planning going to make enough of a difference to support your growth objective?

Time-bound – Have regular check ins (monthly is frequent enough) so you can make sure that you are on track. This also allows you to do a “what’s working / what isn’t” review.

Remember that you need to think about your full customer experience from awareness and top of the funnel engagement to customer success and referral goals.

We have a few spreadsheets built to help model your growth plan. Contact us and we would be happy to send over a baseline model based on your business type to get you started.

Get Help

Planning can be time consuming. Getting some outside help can accelerate the process. Marketing consultants are no longer only for large companies.

The important thing is to develop your marketing system with the right expectations. Don’t try to boil the ocean with an end-to-end rework. Start with a prioritized plan and focus on consistency and continual improvement to the marketing system. The process is likely to include website improvements but only when your strategy work is complete.

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How to create Digital Marketing Strategy?

First Step-1

SEO

On page Optimization or Onsite Optimization

Keyword Research (all product categories wise as web development, web design, cms website creation, digital marketing, mobile app marketing, app store optimization)

Title optimization

Description optimization

Alt image tag optimization

H1, h2 heading optimization

Facebook Card optimization

Twitter Card optimization

Website content optimization

Keyword optimization

Keyword density

Keyword stuffing

Google webmaster integrate

Google analytics integrate

Website URL Structure Optimization

Internal Page linking

Robots.txt file create and integrate in website

Sitemap create and integrate in website

Social Media page integrate in website

Website Speed Checker

W3 Validator checker tools

Small seo tools

Google AlgorithmUpdate Mainly

Panda

Penguin

Humming bird

Mobile Update

Off page optimization

Social Book Marking Submission

Classified Submission

Yellow Page Profile Creation

Guest Posting Paid and Free

Ping Submission

Search Engine Submission

Forum Profile Creation

Forum Questions & Answer

Do follow blog commenting

Daily update forum blog

PPT Creation & Submission

PDF Creation & Submission

Do follow profile creation and Submission

Weekly update Blog As:

Wordpress mini blogging

Tumblr mini blogging

Quora Mini blogging

Overblog Miniblogging

Blogger Profile creates and Update weekly blog content

Facebook Note Manage

Facebook Group Manage

Pr9 Photo Sharing Site

Create a Top Article Website Profile and Post article relevance business category

Apsense Profile Creation

Apsense Brand Page Creation

All website page title and URL Description Optimization on Apsense