Most Improtant SEO Tools


SEO SpyGlass is a most important tools for Onpage SEO and Off Page

 Copyscape is a a check instances of external content duplication, use a plagiarism checker Tools.
 Rank Tracker’s is the most tools for SEO.

Link Assistant Tools: backlinks, helping your site rank; they rank well in Google themselves. You can easily find quality directories and reach out to webmasters asking to get listed with LinkAssistant.

RankBrain is part of Google’s Hummingbird algorithm. It is a machine learning system that helps Google understand the meaning behind queries, and serve best-matching search results in response to those queries. Google calls RankBrain the third most important ranking factor.

 Website Auditor: Run regular site checks for content duplication, thin content and keyword stuffing. To do that, you’ll need a site crawler, like SEO PowerSuite’s Website Auditor.
SEOptimer: it checks all website issues and complete requirements.


What is Search Engine Optimization


What is Search Engine Optimization?

SEO in simple terms is process of implementing certain techniques on a website to improve its visibility for relevant keywords in top pages of search engine.
·         Optimizing your website to generate free traffic from search engine like Google.
·         Ranking your website for different sets of keyword.
·         Making your website an “authority” on certain topic in Google’s Index.


How works SEO (Search Engine Optimization)?

SEO stands for Search Engine Optimization. It has two types as
·         Onsite Optimization
·         Offsite Optimization

Search Engines Rank Website Based on Several Factors-

·         Content
·         Keywords
·         Links
Website need to be optimized to meet such factors
Focus more on the content that satisfies and meets user requirements
In a nutshell SEO works on two factors: This is most vital factors for SEO.
·         Meet Search Engine Guidelines
·         Beneficial information on website for the users
·         When these factors are met the website will rank and do well.

What is SEO(Search Engine Optimization) Techniques?

Two types SEO Techniques as:
White Hat SEO: Techniques that search engines recommend and approve to be implementation on websites.
·         Onpage/ On site Optimization
·         Offpage/ Off site Optimization
Black Hat SEO: Techniques that search engines do not approve and not be implemented on websites:
·         Hidden Content
·         Cloaking
·         Door way page

How Search Engines works?

Search engine is a software program design to identify and respond to Specific questions, called keywords and populate the page called as SERP(Search Engine Result Pages) with relevant information available on the web.

CrawlingàIndexingà Search Result

There are three basics stages, step to how search engines works:

·         Crawl- Content is Discovered
·         Indexing- Content is analyzed and stored in a database
·         Retrieval- User query is fetched and displayed
The following are the different type of search engines:
·         Crawler based: software programs that crawl the web –Google, Yahoo
·         Hybrid: Combination of crawler, directory results, Google and Yahoo
·         Meta: Combines all search engines result and compile into one listing: metacrawler.com, dogpile.com
·         Directories: Human edited Yahoo Directory, open directory

What is Google?

Google Search engine is the largest and biggest search engine in the world.
Google mission is organize the world’s information and make it universally accessible and useful.

The Following are a few recent Google Updates:

·         Panda: Released in Feb 2011- Aims to low rank of low quality thin websites.
·         Penguin: Released in April 2012- Aimed at spamming and paid links.
·         EMD: Released in Sept 2012- Exact Match Domain- Keyword domain but low quality.
·         Payday: June 2013-  Cleaning spam and obscene keywords
·         Hummingbird: Released in August 2013- Meaning of query that a word
·         Mobile Friendly update:  Released in April 2015- Boost to mobile friendly high quality websites.

Why is most important for SEO in your Website?

Fundamental formula of Online Business:
Website=Traffic-=leads=Customers=Business
·         Over 80% of the Traffic comes from search engine
·         Traffic works like as oxygen for website
·         Website need to be ranked high in search engine
·         SEO helps in ranking high in search engine

What is Canonical URL

What is Canonical URL?

Canonical URL is a Search Engine Friendly URL. So that you want to the search engine treat as authority.
Other words canonical URL is a URL that you want to visitor homepage.
1)      Canonical Tag refers to identical content on a website but on multiple pages.
2)      This creates a duplicate content issue when Google Index Them.
3)      To avoid this issues canonical tag is used.
Re=”canonical” http://google.com
Followed link crowled/ indexed
Broken Link
Valid Link
404- Error
Invalid -404-Error
Valid – Invalid links
1)      Change of a page name; services:hml-> services.html
2)      Deleting the page
3)      Google Indexes the pages that not exist.
4)      Broken Internal Link
Oops!, so not
Implemented error

What is Canonical URL?

1)      Canonical URL is used for search engine.
2)      Canonical URL tells about that all similar’s URL website is same thing.
3)      Search Engine Count one Things to all other similar type of URL.
4)      Some time same content of website may be accessed from different URL by Search Engine.
5)      In that case, we used canonical URL.
Example of Canonical URL
naukripakad.com
rel=”canonical” http://naukripakad.com
This is a canonical URL.
This is a HTML Element which tells to webmaster’s naukripakad.com
Links are of one website, which is shown in previous slide considered one website.
Note:
1)      By using canonical tag website SEO is also improved
2)      Canonical Ideas is so simple
3)      With this, search engine check the href path at website that belongs to similar content of different pages and considered as one website content.

How to Set Canonical URL?

Let us assume you have same page of two different version of website, but content of those pages exists in different section of website and their background color, menus, and widgets all are differ to each other
For example
naukripakad.com/services/seo

Canonical Tag used in Head Section as
<link rel=”canonical” href=”https://naukripakad.com/seo-sevices”>

How to Design a website for SEO?

1)      Research Keywords when designing a search engine friendly site carry out research for keyword.
2)      Placed Keywords Strategically
3)      Include Meta and Meta Title , Meta Des Tag
4)      Keep your content update
5)      Provides enough content
6)      Use images Sparingly
7)      Avoid using frames, if possible
8)      Build incoming back link
Step-1
Understand
1)      Site Structure and page trees
2)      Internal and external linking
3)      Inbound links Backlink
4)      Meta Data including meta titles and meta description
5)      Header Tag(h1, h2, h3……h6)
6)      Content length and quality
7)      Content update frequently
8)      Infrastructure files and codes, including scripts, tracking code, redirects, robots.txt, sitemap.xml and more.
9)      Competitor data(including and analysis of the above for competition)
10)   Report and recommendations based on the initial analysis on SEO consultant, identifiers specifies on the sites as well as opportunities for targeting new search traffic, optimization campaign, this report will included.

Birth of Social Media?

Birth of Social Media is a popular marketing process of the whole. It spreads vital information and viral information in the global world. Social Media is a leading marketing channel all over the world. Nowadays, all people with any bad work fear in social media because they know that if I will do any bad work my image down with an hour so they fear to social media.
There are several social media channels name As:
1) Facebook
2) Twitter
3)  Instagram
4)  Linkedin
5)  Youtube
6)  Google Plus
8)  MySpace
9)  Pinterest
10) Whatsapp
11)  Picasa
12)  Plurk

Birth of Social Media
Email   1971
Usenet  1979
Listserve 1984
IRC          1988
Personal Website  1991
Discussion, Chat, group  1998- 2004
1st social networking sites   classmates.com

Blog/ Podcast/  wikis    2005

web2.0 apps and user-generated content take over.

This Record July 2018

Socila Media Name  Million user Daily Visits

1 Facebook 2,186
2 YouTube         1,900
3 WhatsApp 1,500
4 Facebook Messenger1,300
5 WeChat         1,040
6 Instagram 1,000
7 QQ                 806
8 QZone         563
9 Tik Tok         500
11 Sina Weibo 411
12 Twitter         336
13 Reddit         330
14 Baidu Tiba 300
15 Skype         300
16 LinkedIn         294
17 Viber         260
18 Snapchat         255
19 Line                 203
20 Pinterest         200
21 Telegram         200
22 Tinder         100

Search Engine Optimization Strategy

Our 8 Phase of Search Engine Optimization Strategy & Approach :

Phase 1:  Competitors Research & Analysis
Phase 2: Keyword Research
Phase 3: On-Page SEO Recommendation
Phase 4. Website Audit
Phase 5. Website link Analysis (Internal and External)
Phase 6. Website Google Insights Check
a. Web performance on Mobile Devices
b. Web performance on Desktop Device
Phase 7. Website Structure Analysis
Phase 8: On-Site Activities include :

1.Optimization of Title Tags
2.Optimization of Meta Description Tags and Meta Keywords
3.Header Tags Optimization
4.URL Optimization
5.Optimization of italics and bold tags
6.Optimizing HTML Code
7.Robots Optimization
8. Alt Tag Optimization
9. Speed Optimization
10. Anchor Text Optimization
11. Content Optimization
12) Google Analytics code create and submission
13) Google Search Console code create and submission
14) Sitemap Creation and Submission
15) Robots.txt file creation and Submission

Phase 5: Off-Page SEO (Back-linking)

1- Blog sharing
2- Reviews and Rating sites
3. Search Engine Submission
4. Google My Business Local Listing
5. Article Submission
6. Press Release Submission
7. Social Bookmarking
8. Local Business Listing
9. Guest Posting
10. PDF Creation and Submission
11. PPT Creation and Submission
12. Banner Creation and Submission
13. Forum profile creation & commenting 
14. Question and Answer 
15. Quora profile creation and ask questions and answers 
16. Google Bookmarking
17. Yahoo Questions and Answers
18. Blogging (tumblr, blog, WordPress, Apsense)
19. Image sharing and optimisation (Pinterest, Flickr, Imgur, LinkedIn, MySpace, Twitter, Facebook)
20. Quality link building
21. Quality content write and publish on social media platforms
22. URL optimisation of the primary and secondary keywords
23. Blog commenting through fresh and unique content

What is Google Ads? How many types of Google Campaign?

What is Google Ads? How many types of Google Campaign?


Ans: Google Ads is the new brand name for Google Adwords. It is providing some new feature for Google advertisers. It is the best global advertising system in the global world. 

There are some latest campaign types as:


1) Search Network Only Campaign:  Reach Customers interest in your product or service with text ads.

Create three kinds of Campaign As:
A) Sales
B) Leads
C) Website Traffic

2) Display Network Only Campaign: Run different kinds of ads across the web.

There are a five type  of campaign As:

A) Sales
B) Leads
C) Website Traffic
D) Product and Brand Consideration
E) Brand Awareness and Reach

3) Shopping Campaign: Promote your products with shopping ads.
There are three type of shopping campaign
a) Sales
b) Leads
c) Website Traffic

4) Video  Campaign: Reach and engage viewers on youtube and across the web.

There are four type of Video Camppaign As:

a) Leads
b) Website Traffic
c) Product and brand consideration
d) Brand Awareness and Reach

5) Universal App Campaign: Drive App Installs Across Google Networks.
There are two type of campaign As:
a) Android
b) iOS

Top 47 Google Ads Interview Questions and Answers

What is PPC Marketing?
PPC stands for Pay Per Click. It is a marketing strategy to drive traffic to our website or search engines and partner sites. Advertiser will only pay if he receives the visit click on his ads.

What is Campaign Management?
Campaign management is a process of creating and managing an advertising campaign for a company on Google Ads. In this, we have to divide the campaign based on AdGroups and select relevant keywords for each adgroups. Manage the ad formats and bidding for keywords etc. Campaign manager overall responsibility is to manage the campaign and provide a Positive ROI.

What is DFA?
Double Click for Advertisers. DFA is an ad server which is used to track impressions and clicks for your creative on various networks. You can’t buy inventory through DFA. You can only track the performance of your campaigns. A main function of DFA is ad trafficking and reporting.

What is DFP?
DFP stands for Double Click for Publishers. If the publisher prefers to manage themselves the ads which will be broadcasted on their websites, they use DFP. For example most of the public sites like way2sms.com, w3schools.com etc use DFP for ads.

What is DBM?
DBM (DoubleClick Bid Manager) is a demand-side platform (DSP) from Google. This helps in buying display media ads using programmatic strategy.

What is Ad Trafficking?
Ad trafficking is a process of setting up an ad campaign from a technical aspect. Which is standing to set up the campaign, tracking links, creative etc?  It is usually performed using an ad server or an advertising platform. For  Ad, Trafficking is used in DFA/DFP.

 Do You Think DFA is An Ad Exchange?
 No DFA is a not an ad exchange. The purpose of DFA is to track and analyze the impressions/clicks received on the ad creative.

What is Click Tag?
Click tags are used to track the number of clicks on the link from different sources.

What is Google Publisher Tags?
GPT is an ad tagging library to dynamically build ad requests. GPT takes key details from you such as ad unit code, ad size, and key-values, builds the request, and displays the ad on web pages or mobile apps. It is used for tracking purpose.

What is the difference between Direct Marketing and Branding?
In a direct marketing campaign, the advertiser is interested to target the audience who are most relevant to the business. The major metric to consider in this type is the conversion rate, which explains about ROI. Most common campaign types are Search Network Only, Shopping Campaigns, and Dynamic Search Ads etc. In Branding campaign, an advertiser needs an exposure of his brand on major sites and applications. The most popular methods are Display Ads, Remarketing, Youtube Ads and custom ads target.

Which Settings Cannot Be Changed after Google Ads Account is created?
Time Zone and Currency cannot be changed after account creation.

What is Google Ads Double Serving Policy?
It means that an advertiser cannot advertise for same keywords/websites from multiple accounts. The purpose of this policy is to avoid showing ads of same companies or companies with common ownership. So the users can see the ads from different providers.

What do understand by quality score?
Quality Score is a metric which is calculated for each keyword 1 to 10. The QS defines the quality of keyword compared with Ads and Landing Page. This metric is used to calculate the AdRank, which is used to calculate the ad position.

What is The Impact of Quality Score on CPC and Ad Position?
Quality Score is inversely proportional to CPC and directly proportional to Ad Position. That means higher QS stands lower cost and higher position.

What is the Actual CPC?
The actual cost of a click for an advertiser in an auction. The actual CPC is calculated in real-time and we cannot know the Actual CPC, but we can see Avg. CPC.
Actual CPC = (AdRank to Beat/QS) +$0.01

What Kind Of Quality Score You Can Achieve For Keywords?
In my past campaigns, I achieved the QS of 7 – 10. I can improve the quality score by using optimization techniques in a campaign.

What Are The Factors Which Affect Quality Score?
Quality Score depends on the following metrics
CTR of the Keyword
The relevance of Keywords and Ads
Landing Page Quality
Historic Account Data

How Can You Improve Conversion Rates?
By creating ads which match perfectly with keywords and creating tightly themed ad groups so we can get targeted users to the best landing page. Also by improving the Landing Page quality, we can improve the conversions.

Is PPC Advertisement Effect Ranking Of Websites On Search Engines?
Never, Search Engine doesn’t mix them. Google and other search engines rank both organic and ppc results separately.

Can You Tell Me Limit Of Character Used For PPC Ads?
Different Search Engines have different Limit on ads character as for Google you can put maximum 25 for a headline and 70 for description 1 and 2 combined.

What is Invalid Click and How Google Determines the Invalid Clicks?
Invalid clicks are the fake clicks, unintentional and malicious software clicks. Google has a sophisticated mechanism and algorithms to automatically detect and filter the invalid clicks from user account. Invalid clicks in Ads.

What are the PLA Ads?
PLA stands for product listing ads. This ad strategy is used to advertise products ads on Google search and partners. This campaign is also called as shopping campaign mostly used by E-commerce websites.

What are Converted Clicks?
A converted click is a metric which tracks the total no of clicks which resulted in conversions. This metric is deprecated by Google.

What is remarketing Audience and How to Generate This List?
Remarketing audience is the users who visited our website. Using Google Remarketing tag in our website, we can add the users as our audience list.

When Will Be CPV Charged for an In-stream Ad for a Video of 60 Second Length?
If the user watches 30 seconds of the video. CPV will be charged in the account.

What is stands for Search Queries?
Search queries are exact keywords for which your ads were triggered.

What is Price Extensions?
Price extensions is a new format of extension, to display the price of the relevant products.

What is Ads?
Ads are the system that Google has designed to assist in marketing product or services in Google search engine and its affiliated sites.  It will place a text ad that appears when people search for phrases associated to your offering.

How do Google Ads Work?
Ads work on bidding system if the bidding price is higher your ad will appear on top of the Google page. Ads works on pay per click that means you only pay the amount you have bid if someone taps on your ad as a result of a web search.

Why use Google Ads?
Google Ads behave differently to traffic that comes from Google Ads or Pay Per Click. The traffic that comes through surfing often visits the website for information, whereas the traffic via pay per click knows what they are clicking on and what they want to buy.  So, few visitors through Google Ads might be more valuable than a million visitors.

What is Ad Rank?
Ad rank determines your ad position on Google Page, and it is determined by your bid for that keyword and quality score.

How Does Ad Rank Impact Cost-per-click?
Ad rank plays a huge role in defining the actual cost-per-click that your opponents pay when someone clicks on their ads.  Your CPC can be calculated by following a way
Your Price = the ad rank of the person below you/ your quality score + $0.01

How Does A Google Auction Work?
Each month auction gets run billion of times, and the result is such that users find ads that are relevant to what they are looking for.  The search engine processes the request and runs the auction that determines the ad positions and each advertiser CPC.

What Gets Entered Into A Google Account?
Once the advertisers determine the keywords that they want to bid on, Google will enter a keyword from your account which is most related into the auction with the maximum bid specified as well as the associated ad.

What is Google Quality Score?
Google’s quality score determines how beneficial and relevant your ad is to the user, based primarily on your ad’s CTR, Quality of your landing page and keyword Relevance.  Higher quality score keywords will save your money and earn better ad ranking.

What is An Ad Group in Google Ads?
Ad group is a container of your keywords, advertisements, and landing pages.  Google rewards advertisers who prepare Adword campaigns with tightly structured ad groups. It’s not advisable to include all your keywords into the single ad group, but to organize keywords into themes.

What is the Conversion Optimizer in Ads?
Conversion Optimizer is a tool used by Google Ads for bid manipulation and decides which clicks on the ad will be valuable.  It can help you to return maximum on your investment.

How many types of Google Adword Ad Extensions?
There are Different ad extension can enhance the increase in traffic.  Some of the common Ad extensions used in ads are
1.      Sitelinks
2.      Call Extensions
3.      Location Extensions
4.      Social Annotations
5.      Seller ratings
6.      Mobile app extensions
7.      Offer ads
8.      Communication Ad
9.      Review extension
1.  Image and drop down navigation Ad extension

Google Ads that options can’t be changed after creating An Account?
After creating account Currency and Time Zone, you cannot be changed.

How You Can Improve Conversion Rates?
By creating ads that match properly with keywords and create tightly themed ad groups, you can target users to the campaign that helps in conversions.

A limit for Adword is As:
Description line 1st: 25 characters
Description line 2nd: 35 characters
Destination URL: 1024 characters

What is The Meaning of CTR and How You Can Calculate?
CTR stands for Click through rate that tells the number of visitors visited on your ad on the web page. The formula for calculating CTR is Number of click / Number of impressions X 100 These will give you an answer in percentage like what percentage of customers has viewed your ad.

What is the type of Keywords?
There are no specific types for Keywords however they are classified on the basis of how likely is going to be clicked by visitors.

Research Keywords: It tends to contain one or two words – Tea
Consideration: It tends to contain two or three words – Green Tea
Purchase: It must have more than three words – buy loose green tea
Loyalty: This must be shorter- Starbucks

What is Google Ad API?
Google Ad API is designed for representing large, tech-savvy advertisers and third parties. It allows developers build an application that directly interacts with Google Ads server.

What All Things Can Be Done Using Google Ad API?
With Google Ad API, you can build an application that can do following things
You can automatically generate keywords, ad text, custom reports, and landing pages
Develop additional applications and tools to help you manage accounts
Synchronize Ads data with your inventory system to manage campaigns based on stock

How you can track conversions in Google Ads?
In Google Ads, conversion tracking can be done in following ways Tracking Purchases by involving basic tracking code provided by Ads and modifying it with an additional code unique to your particular e-commerce platform
View-through conversion window options track when a person sees your ad but does not click it (impression)
By enabling your ad rotation setting to optimize for clicks, meaning that Ads will serve the ads it feels are likely to be clicked
By accessing search funnels inside tools and analysis, you can also know when customers clicked on your ad for the first time and how frequently they saw your ad before converting.

What are the other two options for bidding other than CPC?
Other than CPC the other two options are CPM (Cost per Thousand Impression) and CPA (Cost Per Action ).

Paid facebook Marketing Overviews and Questions and Answer


What is SMO?
Ans: SMO stands for Social media optimization. It is spreading an information one people to other people through electronic media. It can viral news and stories, videos, events of social media. Nowadays, Social media is vital component of digital media. If you want to promote to your brand on global market then you can help to social media or digital media.
What is business manager?
Ans. Business manager is a collection of pages and face book ad campaign. It can manage all ad accounts. You can create separate ad accounts for every client. Wherever, your business can serve properly. You can pay for ads with different payment methods. You can manage all in one place, as pages, people, and all access ads account. It is totally for free.
If your clients want to request to access or see your facebook pages and ad accounts.  Then you can become analyst and advertiser.
Business Manager provides a lot of people to access together. You can allow vital role based to ad accounts or pages and other assets.
You can see all business account level to access and you can check all ad accounts reports.
What is Ad Manager?
Ans. Ad manager is collection of ad campaign.  Wherever you can create a new ad and you can delete old ads. Wherever, you can check ad performance, revenue, budget, ads schedule and compare one to other ads. Which ad gives more impression, reach click through rate and clicks and revenue?
What is creative hub?
Ans. Creative hub is the collection of all type ads format on facebook and instagram.  It has all types ads mockup. You can see ad format and all running default ad campaign or preview on mobile format.
What are facebook ads guides?
Ans. Facebook family support multiple advertising types across Facbook, Instagram, audience network and messenger. Each and every ads has two vital components. Ads   format as:
1)      What its looks like?
2)      Placement(Where it will be displayed)
How many types of ads formats in facebook Marketing?
Ans. There are following types of ads in facebook in below lines:
1)      Video Ads
2)      Image Ads
3)      Collection Ads
4)      Carousel
5)      Slidehow
6)      Canvas
7)      Lead Generation Ads
8)      Offers
9)      Post Engagement
10)   Event Responses
11)   Page Likes