Read & Crack Google Adwords First Attempt Certification Exam Question Answer

Which method would be recommended for an advertiser who is trying to increase the quality score of a low performing keyword?

1. Modify the ad associated with that keyword to direct to a highly relevant landing page.
2. Increase the daily budget for the campaign in which the keyword is located.
3. Delete the keyword and add the keyword to the campaign again.
4. Repeat the keywords as many times as possible in the ad text.

Amy, a new account manager at Bob’s agency, will be working with three specific accounts underneath MCC account. Which is the best way to bob to limit her access to only those accounts?

1. Invite Amy as s read only user on the mcc level so she can view reports for the accounts she needs to see.
2. Create a new MCC accounts linked to the original MCC account, and then move the three accounts into that MCC. Grant Amy access to that sub-MCC only.
3. Set up direct login emails to each of the three accounts, so Amy will log in to each account individually without gaining access to the other accounts linked to the MCC.
4. Combine the campaigns from each account into a single AdWords account. Grant Amy access to that single account so she can manage all campaigns from one place.

When resetting a password in Adwords, what should a user keep in mind?

1. The user will need to enable 2 factor authentications in order to access their account from any location.
2. The new password will work for Adwords and the password will work for other Google products.
3. The password will need to be reset separately on other Google products that share the Google account login.
4. The new password is now required to access all other Google products with the affected Google account log in.

You’re managing a campaign where budget is unlimited as long as ROI is positive, but something if limits how much you’re able to effectively what is it? Choose the most closely related answer

1. Whether you’re payment method is credit or debit
2. The number of tracking codes installed on your website
3. The value of traffic available for the keywords you’re targeting
4. The number of websites on the internet

A My Client Centre (MCC) account manager wants to grant Standard Access to a linked client before making this change, the account manager should consider that Standard Access users can

1. Invite others to access the account
2. See average cost per click (CPC) costs
3. Change the access levels of other users
4. Delete the account

Ad groups should be used to:

1. Control delivery of your ads so that they appear only to users in a specific geographic location
2. Control the specific sites that your ad will be targeted to on the Google Display Network
3. Manage your daily budget according to which keywords are a priority
4. Organize your ads by a common theme, such as the types of products or services you want to advertise.

A keyword with a very low Click through rate (CTR) will usually receive

1. More impressions on the Google Display Network
2. A low average cost per click (CPC) on Google Search
3. A low Quality Score on the Google Search Network
4. Impressions only on the Google Search Network

By monitoring ad campaign performance, an advertiser may obtain the information needed to

1. Create additional AdWords accounts for low performing keywords
2. Compare campaign performance to that of individual competitors
3. Determine if campaign are meeting overall marketing and conversion goals
4. Create duplicate ad groups with identical keywords and different ad variations

What impact on conversions would you generally expect from lowering and raising bids? Assume daily budget is not and will not be reached (Select all that apply)

1. Lower bids generally result more conversions at lower average CPA
2. Higher bids generally result more conversions at higher average CPA
3. Lower bids generally result fewer conversions at lower average CPA
4. Higher bids generally result fewer conversions at higher average CPA

Which formula represents how Ad Rank is determined on Google Search?

1. How much an advertiser is willing to spend each day?
2. Maximum cost per click (CPC) multiplied by Quality Score
3. Historic average position of each ad
4. Popularity of the website being advertised

An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords:

1. Contain words that are duplicated in a display campaign
2. Contain more than two words in the phrase
3. Generate many impressions and very few conversions
4. Generate many clicks and conversions

What happens when an advertiser sets a daily budget lower than the recommended amount using the “Standard” delivery method?

1. Ads will never show when a user searches on the advertiser’s keywords
2. Ads will show each time a user searches on the advertiser’s keywords, but only during specified time periods
3. Ads will not show every time a user searches on the advertiser’s keywords
4. Ads will show when a user searches on the advertiser’s keyword, but the ad’s rank will be reduced

Location extensions can

1. Help show product information in a visual manner with in your amount
2. Help exclude locations where you do not have available stores
3. Help nearby consumers finds or calls your nearest storefront
4. Help reduce your CPC bids depending on the location of a user.

Someone using the Google Russian search domain (Google.ru) changes the language to English on the “preferences” page. This user may see ads targeted to

1. English speakers in Russia
2. Russian speakers in Germany
3. English speakers in the United States
4. Russian Speakers in the Czech Republic

Quality Score on Google search is evaluated:

1. Every 24 hours
2. Every 48 hours
3. Every time someone does a search that triggers your ad
4. None of the above

How do managed placements on the Display Network work?

1. Advertisers manually select the desired sites on which their ads may appear
2. Appropriate sites are automatically chosen for the advertiser by the Google Adwords system.
3. Keywords are used to place ads next to content that matches the ad
4. Advertisers can guarantee placements on prominent and popular sites

It is beneficial to create multiple ad groups in order to:

1. Opt specific ad groups into various Google networks
2. Set different budgets for each ad group
3. Break up keywords and ads into related themes
4. Pause specific keywords if they’re not performing well

Which potential factor does Google use to calculate a search campaign’s recommended daily budget?

1. Conversions
2. Placements
3. Impressions
4. Transactions

On the Display network, all keywords are considered broad match only this means that you don’t need to

1. Include location targeting to narrow the reach of your ads
2. Include negative keywords to refine your placement
3. Manage your keyword performance at the ad group level
4. Include plurals, misspellings, and other variants of your keywords

In the case of a placement targeted ad on the Google Display Network, the Quality Score portion of calculating Ad Rank is based on:

1. The quality of your landing page.
2. Your daily budget
3. The maximum CPC of the keyword the triggered an ad
4. The quality of your image.

If the cost-per-thousand impressions (CPM) option is not available for a campaign, the most likely reason is that campaign:

1. Is only opted into the Google Display Network.
2. Is only opted into Google Search and the Search Network.
3. Has never used CPM pricing before.
4. Has used CPM pricing before.

A Lower CPA does not necessity indicate higher profit. Why?

1. A Lower CPA may be due to changes in network distribution
2. A Lower CPA may be due to changes in CPC bidding
3. A Lower CPA may also have lower sales volume, reducing overall profit
4. A Lower CPA may be due to additions in negative keywords.

An advertiser creates a new search campaign with the goal of driving traffic to a new website. The advertiser wants to spend very little time setting and managing individual keyword bids. Which is the best bidding option for this advertiser?

1. Automatic cost-per-click (CPC)
2. Cost-per-thousand impressions (CPM)
3. Cost-per-acquisition (CPA)
4. Manual cost-per-click(CPC)

With social extensions, how are +1’s calculated for your ad and Google+ page?

1. Any +1 on your ad is displayed as a part of your display campaigns, but has no bearing on your quality score or Ad Rank.
2. Any +1 on your ad applies to your Google+ Page as well. All +1’s from your Google+ Page are also applied to your Adwords Ads.
3. Only +1’s from your ads are calculated, your Google+ page is considered a separate campaign.
4. Only +1’s from your Google+ page are showing in the count that is visible on your ad

Grouping similar keywords together in an ad group will:

1. Keep an advertiser’s average cost-per-click (CPC) within a narrow range.
2. Allow an advertiser to create ads relevant to those keywords.
3. Ensure that the ads and keywords in that ad group are approved.
4. Allow an advertiser to use only broad match keywords.

The maximum cost-per-click (CPC) bid is the:

1. Amount and advertiser must pay to outbid competitors.
2. Actual amount an advertiser pay for each click on an ad
3. Most an advertiser is willing to pay for each click on an ad
4. Amount an advertiser is required to pay to achieve top ad position.

You’re starting a new campaign with the goals of achieving positive ROI and extending to all profitable traffic. How can the Adwords average daily budget setting help when starting out?

1. It can help aim for desired average position during testing.
2. It can help limit your costs and exposure while profitability is achieved.
3. It can help direct traffic to different landing pages to discover which performs best.
4. It can help limit exposure to only the geographical areas you support.

As if may 2012, if the keyword “purple flowers” was running within your campaign as an exact match, the ad would be eligible to serve for which of the following keyword searches? Select all that apply.

1. Purple flower seeds.
2. purple flowrs
3. purple flowers
4. flower gardens

Quality Score and Ad Rank are calculated.

1. Every time someone does a search that triggers your ad
2. Every time you change your CPCs within your account
3. A few times a day, based on your ad scheduling settings.
4. every time your ad is eligible to serve on a Display Network page

Negative keywords can help advertisers refine the targeting of their ads, and potentially increase.

1. The amount of impressions served.
2. The number of relevant Display Network Placements
3. The Click through rate (CTR) of their ads.
4. Their campaigns’ daily budget recommendations.

According to ad policies, what types of words, phrases, or characters cannot be included in an AdWords text ad?

1. Ad Can’s use exclamation points (!) or questions marks (?).
2. Ads cannot contain words that are not directly related to the keyword that the ad is targeting.
3. Ads can’t use call-to-action phrases such as “click here”, or “See this site.”

      D. All of the above.