Google Adwords Certification 50 Objective Question & Answer

Google Adwords Certification Exam Question

By adding managed placements to a Display Network campaign – you can show your ad

A)  On Google owned and operated properties such a Gmail and Google News – that have relevant content for your keywords.

B)   On Web pages where a contextual targeting algorithm identified that is a match between your keywords and a publisher’s content.

C)  On specific web pages, online videos, games, RSS feeds and mobile sites and apps that you select

D)  On web pages where the Smart Pricing features determines there the ad is likely delivery ROI

Which is the best practice for creating effective ad text?

A.   Use multiple exclamation points to grab attention.

B.   Use the same ad text for every ad in the ad group.

C.   Include prices, promotions and exclusives

D.   Use a home page for every URL.

Which is a benefit of AdWords for search marketing?

A.   Acquire potential qualified customers.

B.   Understand how customers navigate websites.

C.   Increase position in organic search results.

D.   Collect contact information automatically from potential customers.

An advertiser adds negative keywords to an ad group within a search campaign. This means that the ad will not show if the negative keywords:

A.   Also appear in the ad text.

B.   Appear in a user’s search query.

C.   Have low maximum cost-per-click (CPC) bids.

D.   Appear in another campaign within the account.

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position?

A.   Decrease cost-per-click (CPC) and increase daily budget.

B.   Improve quality score and decrease cost-per-click (CPC)

C.   Improve quality score and increase cost-per-click (CPC)

D.   Decrease cost-per-click (CPC) and decrease daily budget

Which is a benefit of search advertising with Google AdWords?

A.   Extended reach to search partners

B.    Better position in natural search results

C.    Ability to view competitors bids for keywords

D.   Ability to pay for specific placement in top ad positions

A benefit of my client center (MCC) is the:

A.   Ability to edit campaign settings across multiple accounts simultaneously.

B.   Dashboards that provides summaries of statistics for all clients’ accounts

C.   Increased Quality Score enjoyed on shared keywords.

D.   Ability to link multiple accounts with Google Analytics.

What is a benefit of online advertising with Google AdWords?

A.   Advertisers can pay to place their websites in the natural search results.

B.   Advertisers can identify the Internet Protocol (IP) address of users who are searching for products.

C.   Ads are displayed to users who are searching for a particular product or service.

D.   Ads can include up to 50 characters for the first three lines of ad text.

Adding placements to an ad group.

A.   Negatively affects the Quality Score for search.

B.   Does not affect the Quality Score for search.

C.   Improves the Quality Score for search.

D.   Improves the Quality Score on Google.

An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Google Display Network. If both keywords and placements are added to the ad group, they would work together to:

1. Determine the target return on investment (ROI) for a given ad group.
2. Impact search results and cost-per-click (CPC) on the Google Display Network
3. Impact the time of day that the ads are eligible to show.
4. Restrict the ads to specific sites and show them only when the content of that site’s page is relevant to the keywords.

An advertiser who decides to edit the location targeting of an ad can do this at the:

1. Ad group level.
2. Campaign level.
3. Keyword level.
4. Account level.

Advertising on TV, print and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?

1. Budgets cannot be applied to online campaigns due to constant changes in traffic
2. Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic without a predetermined budget as long as ROI is positive.
3. AdWords budgets can only be set once annually and require a fixed commitment.
4. Online campaigns generate clicks, whereas other channels generate exposure.

Which is one characteristic of the “Accelerated” delivery method?

1. Ads are shown when users search on relevant variations of keywords in the campaign.
2. Ads are only shown when there is a higher likelihood that users will click on them.
3. Ads are shown as frequently as possible until the budget is exhausted.
4. Ads are shown above the search results as well as to the right of the search results.

If you’ve set a maximum CPC bid of $1 for your ads, and if the next most competitive bid is only $0.50 for the same ad position, what is the maximum CPC you would need to pay to show your ad – assuming your ad is similar in all other aspects?

1. $1
2. $0.5
3. $1.01
4. $0.51

My client center (MCC) accounts functions primarily as

1. A separate AdWords account with its keywords and campaigns
2. An umbrella accounts that allows for access to individual accounts with a single login.
3. A dashboard that allows clients view only access to AdWords report
4. A bid management system for AdWords clients managed by resellers and agencies

What best describes Enhanced Cost per click (ECPC)?

1. ECPC is a quality score boost for advertiser using ad extensions
2. ECPC is CPC bidding feature that automatically bids more aggressively in auctions more likely to result in a conversions
3. ECPC is the discount applied to your Max CPC to determine actual CPC
4. ECPC is the separate bid set for ad groups using the conversion optimizer

You are focused on reaching viewers with video content, and are looking to pay only when a user views your ad (CPV) model. Which form of AdWords advertising would be most appropriate?

1. YouTube homepage ads
2. Click to pay video ad formats
3. True view video formats
4. CPM Video Ad formats

When resetting a password in AdWords, what should a user keep in mind?

1. The user will need to enable 2 factor authentications in order to access their accounts from any location
2. The new password will work for AdWords and old password will work for other Google products
3. The Password needs to reset separately on other Google products that share Google account login
4. The new password is now required to access all other Google products with the affected Google account login.

How often does the AdWords account system run an auction to decide which ads to show on Google search page?

1. Every time advertiser adds a keywords to an account
2. Once every 24 hours for a given keyword
3. Once every 2 hours for a given keyword
4. Every time a user enters a search query

Your text ads includes the phrase “your friend has a crush on you, see more!”. Why could be your ad be disapproved according to AdWords policies?

1. Ads cannot simulate email inbox notifications or fake “friend crush” requests
2. Ads cannot be contain that amount of characters
3. Ads cannot contain the phrase “See more!”
4. Ads cannot contain exclamation marks

If an advertiser improves the quality score of a keyword, this keyword may be

1. Be more likely to appear in bold when displayed in ad
2. Earn the ad a higher average position
3. Receive fewer impressions on the search network
4. Automatically resets its match type to broad

Which is the factor that Google uses to target ads to users based on physical location?

1. Operation system
2. Telephone system
3. Language preference
4. IP Address

Which line of ad text would be disapproved on Google advertiser policies?

1. Fast, easy, effective
2. Best deals- click here
3. Free shipping
4. Want fast results

An advertiser wants to allocate additional budget to advertising a new product line. In order to accomplish this goal, the advertiser should create

1. A campaign with separate daily budget specific to the product line
2. additional text ads that specially feature the product line
3. an ad group specific to the product line with the higher daily budget
4. an ad group specific to the product line with the daily budget

An advertiser looking to drive conversions is using manual cost per click (CPC) bidding. Which factor should be most important for this advertiser when keyword bids are decided?

1. Quality score of the keyword
2. The profit delivered from a paid click
3. The bids of the next closest competitor
4. The cost of the bid

You’ve been targeting the entire United States in your scuba diving equipment ad campaign, but you know that much of the scuba equipment that is sold is to customer in Hawaii. What would be the most efficient way to optimize you campaign and measure the impact of optimization?

1. You create a separate campaign targeting only Hawaii so you can easily see how your campaign performs in that state and adjust your budget.
2. You add keywords ” Hawaii “to all your ad groups, so that you ad will stop serving on searches that are not specific to Hawaii
3. You adjust your ad scheduling so that your campaign is only showing your business hours for the time zone that Hawaii is in.
4. You delete all of the keywords that are not performing well, and start over with a new set of keywords and campaigns that uses location targeting to show only to users in Hawaii.

Which best describes the “optimize” ad rotation settings in AdWords?

A.   The “optimize “ad rotation allows a campaign to automatically show the most relevant display url for each ad.

B.   The “optimize “ad rotation allows a AdWords system to automatically shows the better performing ads more often.

C.   The optimize ad rotation allows two of the ads from the ad group to show user on the same page.

D.   The optimize ad rotation allows you campaigns to show ads more often, which can increase impressions.

If your ad serving option is set to “optimize” and there are multiple variations of your text ads within the same ad group, AdWords will

1. Automatically serve the ad with the highest maximum CPC the most often
2. automatically lower your bids according to your CPA goal
3. automatically try to show the best performing ad more often
4. automatically increase your quality score based on the average CTR of the ad group

Your ad is live on Google search, and you want to continue to check it over to see if it is still running. Why is it advised that you use the Ad Preview and Diagnosis tool, instead of doing searches to find your ad on Google com?

1. By performing searches that trigger your ad, you are inflating the amount of predicted impressions on the search keywords, which may impact your organic search ranking
2. By performing searches that trigger your ad, you`ll automatically be charged for the impressions and may use your entire daily budget too quickly.
3. By performing searches that trigger your ad, you`ll rack up impressions without clicks, which can lower Click through rate and prevent your ad from appearing as often as it should
4. None of these options are correct

What happens as a result of a search campaign consistently meeting its daily budget?

A.   Higher average cost-per-clicks (CPCs)

B.   Missed potential ad impressions

C.   Accelerated ad delivery

D.   Fewer sites targeted at once

When a campaign is showing as “Pending” within AdWords, it is

A.   Inactive but scheduled to begin at a future date

B.   Inactive because it`s past its scheduled end date.

C.   Inactive because your prepaid account balance has run out

D.   Active, but showing ads only occasionally due to budget constraints

With Smart Pricing feature in Display, if our data shows that a click from a Google Display Network page is less likely to turn into an actionable business result such as an online sale, registration, phone call or newsletter sign-up – we may

1. Automatically adjust your daily budget to serve less ads on Google Display Network pages
2. Send notification that your bids should be adjusted
3. Automatically reduce your cost-per-click bids on the Google Display Network
4. Use data from the Display Network auction to revise the cost of your Search ads

The Opportunities tab with AdWords can be used to

1. Find keyword, bid, and budget ideas that can help improve your campaign performance
2. Create and edit campaign, ads, keywords, and campaign settings
3. Find account reporting tools that`ll help you manage your daily budget
4. See an overview of how your campaigns are performing

Higher Quality Scores typical lead to

1. Faster delivery of daily budget
2. Lower costs and better ad positions
3. Less overall impressions
4. Higher costs and lower ad positions

An online retail company is based in the United States but ships to customers all over the world if this company wants to serve Spanish language ads to Spanish speaking users, which targeting option should be retained?

1. Demographic targeting
2. Language targeting
3. Regional targeting
4. Ad scheduling

If your ad group contained the broad match type keyword “tennis shoes” which of the following keyword searches would your ad be eligible to appear on? Select all that apply

1. buy tennis shoes
2. running shoes
3. tennis clothing
4. sport equipment

To determine which ad language to target to a user, the AdWords system refers to that user`s

1. home country`s language
2. Operating system language
3. Chrome browser setting
4. Google interface language setting

Jim`s restaurant is launching a new campaign and would like greater exposure on mobile devices to attract users on the go. How can this be done?

1. Enable a bid adjustment to bid less aggressively on mobile devices
2. Enable a bid adjustment to bid more aggressively on mobile devices
3. Create a dedicated campaign for each mobile device targeted
4. Use the same bids across all devices

Which is a benefit of Manager Defined Spend (MDS)?

1. Advanced permissions control for billing preferences in multi-user accounts
2. Payment flexibility for account currently on prepay billing
3. Automatic bidding adjustments for Conversion Optimizer users
4. Control over managed account budgets for My Client Centre (MCC) account-users

When setting up an AdWords account, choose your currency and permanent time zone carefully because:

1. Time zone and currency will impact ad position.
2. Ads are only served in countries using the same currency as your account.
3. These cannot be changed once you’ve set up your account.
4. By default, ads are only served in the same time zones as indicated in your account.

You can use the contextual targeting tool to:

1. See which images and text ads within your campaign are performing best on the specific websites you are targeting.
2. Manage cpc bids for contextual campaigns within your account.
3. Run a report to determine which keywords are most likely to convert based on the past 30-days of your campaign
4. See potential Webpages where your ad can appear based ion keywords.

A primary benefit of location targeting is that advertisers can:

1. Choose to target a specific Google domain.
2. Target specific users who have already visited their site.
3. Target any combination of countries. Territories and regions.
4. Choose to only target websites based in a specific region or territory.

Why should you avoid adding duplicate keywords across as groups?

1. Identical keywords will compete against each other, and because both ads may serve – it may increase your CPCs.
2. Identical keywords are not allowed ion AdWords and your ads will disapproved.
3. Identical keywords compete against each other, and the better – performing keywords triggers your ad
4. None of these options are correct.

If your campaign is opted into show ads on the Google display network and your display network ads have a lower CTR than your existing search ads- how will this impact the quality score of your search campaign.

1. Your QS will be adjusted to reflect the average CTR of both your search and display network campaign performance.
2. Your ad performance on the display network does ton affect your rank for search ads. So lower CTR on the display network doesn’t affect the QS of your ads for search.
3. Your daily budget will be adjusted to account for a drop in CTR, and an increase in the CPCs needed to maintain the existing ad rank of your search campaigns.
4. None are correct

Which are required components of an ad group running on the search network?

1. Frequency capping, daily budget, ad scheduling
2. Text ad, keywords, default bid.
3. Placements, keywords, network targeting
4. Default bid, position preference, placements

Which best describes keyword contextual targeting?

1. Themes of selected placements determine related websites where ads will appear.
2. Themes of keywords are matched to relevant content on websites where ads will appear.
3. Ads are targeted only to websites related to specific businesses.
4. Ads are targeted to groups of websites based in there site categories.