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| Google Adwords Certification Exam Question |
By
adding managed placements to a Display Network campaign – you can show your ad
A) On
Google owned and operated properties such a Gmail and Google News – that have
relevant content for your keywords.
B)
On Web pages where a contextual
targeting algorithm identified that is a match between your keywords and a
publisher’s content.
C) On specific web pages, online
videos, games, RSS feeds and mobile sites and apps that you select
D) On
web pages where the Smart Pricing features determines there the ad is likely
delivery ROI
Which
is the best practice for creating effective ad text?
A.
Use multiple exclamation points to grab
attention.
B.
Use the same ad text for every ad in the
ad group.
C. Include prices, promotions and
exclusives
D.
Use a home page for every URL.
Which
is a benefit of AdWords for search marketing?
A.
Acquire
potential qualified customers.
B.
Understand how customers navigate
websites.
C.
Increase position in organic search
results.
D.
Collect contact information
automatically from potential customers.
An
advertiser adds negative keywords to an ad group within a search campaign. This
means that the ad will not show if the negative keywords:
A.
Also appear in the ad text.
B. Appear in a user’s search query.
C.
Have low maximum cost-per-click (CPC)
bids.
D. Appear
in another campaign within the account.
An
advertiser wants to achieve the top position in paid search results. Which
recommendations would improve the likelihood of top ad position?
A.
Decrease cost-per-click (CPC) and
increase daily budget.
B.
Improve quality score and decrease
cost-per-click (CPC)
C. Improve quality score and increase
cost-per-click (CPC)
D.
Decrease cost-per-click (CPC) and
decrease daily budget
Which
is a benefit of search advertising with Google AdWords?
A.
Extended
reach to search partners
B.
Better
position in natural search results
C.
Ability
to view competitors bids for keywords
D.
Ability to pay for specific placement in
top ad positions
A
benefit of my client center (MCC) is the:
A.
Ability to edit campaign settings across
multiple accounts simultaneously.
B. Dashboards that provides summaries
of statistics for all clients’ accounts
C.
Increased Quality Score enjoyed on
shared keywords.
D.
Ability to link multiple accounts with
Google Analytics.
What
is a benefit of online advertising with Google AdWords?
A.
Advertisers can pay to place their websites
in the natural search results.
B.
Advertisers can identify the Internet
Protocol (IP) address of users who are searching for products.
C. Ads are displayed to users who are
searching for a particular product or service.
D.
Ads can include up to 50 characters for
the first three lines of ad text.
Adding
placements to an ad group.
A.
Negatively affects the Quality Score for
search.
B.
Does
not affect the Quality Score for search.
C.
Improves the Quality Score for search.
D.
Improves the Quality Score on Google.
An
advertiser creates a new ad group in a campaign that is set to run on all
relevant sites across the Google Display Network. If both keywords and
placements are added to the ad group, they would work together to:
- Determine
the target return on investment (ROI) for a given ad group.
- Impact
search results and cost-per-click (CPC) on the Google Display Network
- Impact the
time of day that the ads are eligible to show.
- Restrict
the ads to specific sites and show them only when the content of that
site’s page is relevant to the keywords.
An
advertiser who decides to edit the location targeting of an ad can do this at
the:
- Ad group
level.
- Campaign
level.
- Keyword
level.
- Account
level.
Advertising
on TV, print and radio typically requires a predetermined budget. What key differences
enable some online advertising campaigns to invest with more flexibility
without a predetermined budget in mind?
- Budgets
cannot be applied to online campaigns due to constant changes in traffic
- Online
campaigns are highly measurable and can often automate a positive ROI. It
can be strategic to capture all traffic without a predetermined budget as
long as ROI is positive.
- AdWords
budgets can only be set once annually and require a fixed commitment.
- Online
campaigns generate clicks, whereas other channels generate exposure.
Which
is one characteristic of the “Accelerated” delivery method?
- Ads are
shown when users search on relevant variations of keywords in the
campaign.
- Ads are
only shown when there is a higher likelihood that users will click on them.
- Ads
are shown as frequently as possible until the budget is exhausted.
- Ads are
shown above the search results as well as to the right of the search
results.
If
you’ve set a maximum CPC bid of $1 for your ads, and if the next most
competitive bid is only $0.50 for the same ad position, what is the maximum CPC
you would need to pay to show your ad – assuming your ad is similar in all
other aspects?
- $1
- $0.5
- $1.01
- $0.51
My
client center (MCC) accounts functions primarily as
- A separate
AdWords account with its keywords and campaigns
- An
umbrella accounts that allows for access to individual accounts with a
single login.
- A dashboard
that allows clients view only access to AdWords report
- A bid
management system for AdWords clients managed by resellers and agencies
What
best describes Enhanced Cost per click (ECPC)?
- ECPC is a
quality score boost for advertiser using ad extensions
- ECPC
is CPC bidding feature that automatically bids more aggressively in
auctions more likely to result in a conversions
- ECPC is the
discount applied to your Max CPC to determine actual CPC
- ECPC is the
separate bid set for ad groups using the conversion optimizer
You
are focused on reaching viewers with video content, and are looking to pay only
when a user views your ad (CPV) model. Which form of AdWords advertising would
be most appropriate?
- YouTube
homepage ads
- Click to
pay video ad formats
- True
view video formats
- CPM Video
Ad formats
When
resetting a password in AdWords, what should a user keep in mind?
- The user
will need to enable 2 factor authentications in order to access their
accounts from any location
- The new
password will work for AdWords and old password will work for other Google
products
- The
Password needs to reset separately on other Google products that share
Google account login
- The
new password is now required to access all other Google products with the
affected Google account login.
How
often does the AdWords account system run an auction to decide which ads to
show on Google search page?
- Every time
advertiser adds a keywords to an account
- Once every
24 hours for a given keyword
- Once every
2 hours for a given keyword
- Every
time a user enters a search query
Your
text ads includes the phrase “your friend has a crush on you, see more!”. Why
could be your ad be disapproved according to AdWords policies?
- Ads cannot
simulate email inbox notifications or fake “friend crush” requests
- Ads cannot
be contain that amount of characters
- Ads
cannot contain the phrase “See more!”
- Ads cannot
contain exclamation marks
If
an advertiser improves the quality score of a keyword, this keyword may be
- Be more
likely to appear in bold when displayed in ad
- Earn
the ad a higher average position
- Receive
fewer impressions on the search network
- Automatically
resets its match type to broad
Which
is the factor that Google uses to target ads to users based on physical
location?
- Operation
system
- Telephone
system
- Language
preference
- IP
Address
Which
line of ad text would be disapproved on Google advertiser policies?
- Fast, easy,
effective
- Best
deals- click here
- Free
shipping
- Want fast
results
An
advertiser wants to allocate additional budget to advertising a new product
line. In order to accomplish this goal, the advertiser should create
- A
campaign with separate daily budget specific to the product line
- additional text
ads that specially feature the product line
- an ad group
specific to the product line with the higher daily budget
- an ad group
specific to the product line with the daily budget
An
advertiser looking to drive conversions is using manual cost per click (CPC)
bidding. Which factor should be most important for this advertiser when keyword
bids are decided?
- Quality
score of the keyword
- The profit
delivered from a paid click
- The bids of
the next closest competitor
- The cost of
the bid
You’ve
been targeting the entire United States in your scuba diving equipment ad
campaign, but you know that much of the scuba equipment that is sold is to
customer in Hawaii. What would be the most efficient way to optimize you
campaign and measure the impact of optimization?
- You
create a separate campaign targeting only Hawaii so you can easily see how
your campaign performs in that state and adjust your budget.
- You add
keywords ” Hawaii “to all your ad groups, so that you ad will stop serving
on searches that are not specific to Hawaii
- You adjust
your ad scheduling so that your campaign is only showing your business
hours for the time zone that Hawaii is in.
- You delete
all of the keywords that are not performing well, and start over with a
new set of keywords and campaigns that uses location targeting to show
only to users in Hawaii.
Which
best describes the “optimize” ad rotation settings in AdWords?
A.
The “optimize “ad rotation allows a
campaign to automatically show the most relevant display url for each ad.
B. The “optimize “ad rotation allows a
AdWords system to automatically shows the better performing ads more often.
C.
The optimize ad rotation allows two of
the ads from the ad group to show user on the same page.
D.
The optimize ad rotation allows you
campaigns to show ads more often, which can increase impressions.
If
your ad serving option is set to “optimize” and there are multiple variations
of your text ads within the same ad group, AdWords will
- Automatically
serve the ad with the highest maximum CPC the most often
- automatically
lower your bids according to your CPA goal
- automatically
try to show the best performing ad more often
- automatically
increase your quality score based on the average CTR of the ad group
Your
ad is live on Google search, and you want to continue to check it over to see
if it is still running. Why is it advised that you use the Ad Preview and
Diagnosis tool, instead of doing searches to find your ad on Google com?
- By
performing searches that trigger your ad, you are inflating the amount of
predicted impressions on the search keywords, which may impact your
organic search ranking
- By
performing searches that trigger your ad, you`ll automatically be charged
for the impressions and may use your entire daily budget too quickly.
- By performing
searches that trigger your ad, you`ll rack up impressions without clicks,
which can lower Click through rate and prevent your ad from appearing as
often as it should
- None
of these options are correct
What
happens as a result of a search campaign consistently meeting its daily budget?
A.
Higher average cost-per-clicks (CPCs)
B. Missed potential ad impressions
C.
Accelerated ad delivery
D.
Fewer sites targeted at once
When
a campaign is showing as “Pending” within AdWords, it is
A. Inactive but scheduled to begin at
a future date
B.
Inactive because it`s past its scheduled
end date.
C.
Inactive because your prepaid account
balance has run out
D.
Active, but showing ads only
occasionally due to budget constraints
With
Smart Pricing feature in Display, if our data shows that a click from a Google
Display Network page is less likely to turn into an actionable business result
such as an online sale, registration, phone call or newsletter sign-up – we may
- Automatically
adjust your daily budget to serve less ads on Google Display Network pages
- Send
notification that your bids should be adjusted
- Automatically
reduce your cost-per-click bids on the Google Display Network
- Use
data from the Display Network auction to revise the cost of your Search
ads
The
Opportunities tab with AdWords can be used to
- Find keyword, bid,
and budget ideas that can help improve your campaign performance
- Create
and edit campaign, ads, keywords, and campaign settings
- Find
account reporting tools that`ll help you manage your daily budget
- See
an overview of how your campaigns are performing
Higher
Quality Scores typical lead to
- Faster
delivery of daily budget
- Lower costs and
better ad positions
- Less
overall impressions
- Higher
costs and lower ad positions
An
online retail company is based in the United States but ships to customers all
over the world if this company wants to serve Spanish language ads to Spanish
speaking users, which targeting option should be retained?
- Demographic
targeting
- Language targeting
- Regional
targeting
- Ad
scheduling
If
your ad group contained the broad match type keyword “tennis shoes” which of
the following keyword searches would your ad be eligible to appear on? Select
all that apply
- buy tennis shoes
- running shoes
- tennis clothing
- sport
equipment
To
determine which ad language to target to a user, the AdWords system refers to
that user`s
- home country`s
language
- Operating
system language
- Chrome
browser setting
- Google
interface language setting
Jim`s
restaurant is launching a new campaign and would like greater exposure on
mobile devices to attract users on the go. How can this be done?
- Enable
a bid adjustment to bid less aggressively on mobile devices
- Enable a bid
adjustment to bid more aggressively on mobile devices
- Create
a dedicated campaign for each mobile device targeted
- Use
the same bids across all devices
Which
is a benefit of Manager Defined Spend (MDS)?
- Advanced
permissions control for billing preferences in multi-user accounts
- Payment
flexibility for account currently on prepay billing
- Automatic
bidding adjustments for Conversion Optimizer users
- Control over managed
account budgets for My Client Centre (MCC) account-users
When
setting up an AdWords account, choose your currency and permanent time zone
carefully because:
- Time
zone and currency will impact ad position.
- Ads
are only served in countries using the same currency as your account.
- These
cannot be changed once you’ve set up your account.
- By
default, ads are only served in the same time zones as indicated in your
account.
You
can use the contextual targeting tool to:
- See which
images and text ads within your campaign are performing best on the
specific websites you are targeting.
- Manage cpc
bids for contextual campaigns within your account.
- Run a
report to determine which keywords are most likely to convert based on the
past 30-days of your campaign
- See
potential Webpages where your ad can appear based ion keywords.
A
primary benefit of location targeting is that advertisers can:
- Choose
to target a specific Google domain.
- Target
specific users who have already visited their site.
- Target
any combination of countries. Territories and regions.
- Choose
to only target websites based in a specific region or territory.
Why
should you avoid adding duplicate keywords across as groups?
- Identical
keywords will compete against each other, and because both ads may serve –
it may increase your CPCs.
- Identical
keywords are not allowed ion AdWords and your ads will disapproved.
- Identical
keywords compete against each other, and the better – performing keywords
triggers your ad
- None of these
options are correct.
If
your campaign is opted into show ads on the Google display network and your
display network ads have a lower CTR than your existing search ads- how will
this impact the quality score of your search campaign.
- Your
QS will be adjusted to reflect the average CTR of both your search and
display network campaign performance.
- Your ad
performance on the display network does ton affect your rank for search
ads. So lower CTR on the display network doesn’t affect the QS of your ads
for search.
- Your
daily budget will be adjusted to account for a drop in CTR, and an
increase in the CPCs needed to maintain the existing ad rank of your
search campaigns.
- None
are correct
Which
are required components of an ad group running on the search network?
- Frequency
capping, daily budget, ad scheduling
- Text ad, keywords,
default bid.
- Placements,
keywords, network targeting
- Default
bid, position preference, placements
Which
best describes keyword contextual targeting?
- Themes
of selected placements determine related websites where ads will appear.
- Themes of keywords
are matched to relevant content on websites where ads will appear.
- Ads
are targeted only to websites related to specific businesses.
- Ads
are targeted to groups of websites based in there site categories.
