Digital Marketing Overview for Current Marketing Strategy

Digital Marketing CORE MODULES :

Search Engine Optimization (SEO) – Learn how to get a website listed among top Search Engine results.

Search Engine Marketing -Learn how to effectively run ads on Search Engines.

Social Media Marketing (SMM) – Learn how to build a brand, generate leads & aggregate audience on Social Media.

Email Marketing – Learn how to effectively build your users lists, deliver e-mails & generate relevant clicks.

Inbound Marketing  – Learn how to attract & convert customers by earning their trust through various techniques such as content marketing.

Web Analytics – Learn how to make business decisions from the metrics available in Digital Media.

SPECIALIZATION MODULES

Facebook Marketing
Twitter Marketing
Content Marketing
Affiliate Marketing
Growth Hacking
Integrated Digital Marketing Strategy
How to become a Freelancer in Digital Marketing?
Blogging For Beginners
Super Blogging
E-commerce Listing vs Website vs Marketplace
Mobile App Marketing
ORM (Online Reputation Management)
How to create an Infographic Resume?
Programmatic Marketing
Media Buying and Planning
Adobe Analytics - SiteCatalyst
CRO- Conversion Rate Optimization
Youtube Marketing
Pinterest Marketing
Google Plus Marketing
WhatsApp Marketing
Instagram Marketing
Skype Marketing
SMS Marketing
Push Message Marketing
Email Marketing

Digital Marketing Tools - Experience the opportunity of various Digital Marketing tools by using them practically.

Blogging - All Participants are supposed to have their personal Blog or a Website to participate in this course. 

Top Guest Blogging Website List

There is most important Guest Blogging Website list in Below lines:

https://www.petersandeen.com/list-of-guest-blogging-sites/
https://blog.kissmetrics.com/guest-blogging-for-kissmetrics/
https://mirasee.com/blog/guest-posting-organic-traffic/
https://www.copyblogger.com/copyblogger-guest-post/
https://www.copyblogger.com/copyblogger-guest-post/
https://trafficgenerationcafe.com/
https://www.marketingprofs.com/write-for-us
https://menwithpens.ca/contact/
https://www.socialmediaexaminer.com/writers/
https://www.socialmediaexaminer.com/writers/
https://moz.com/blog
https://www.ducttapemarketing.com/
https://mashable.com/submit/
http://diythemes.com/thesis/
https://www.searchenginejournal.com/
https://www.clickbank.com/blog
https://www.smartpassiveincome.com/
https://denisewakeman.com/
http://inspirationfeed.com/
https://shetakesontheworld.com/
https://meetedgar.com/blog/
http://www.workitmom.com/
https://www.searchenginepeople.com/post
http://www.magnet4marketing.net/
http://birdsontheblog.co.uk/
https://www.socialfresh.com/
http://birdsontheblog.co.uk/
http://www.workitmom.com/
http://inspirationfeed.com/
https://meetedgar.com/blog/
https://www.dailyblogtips.com/contact/
http://erikanapoletano.com/blog-before-xmas/
http://erikanapoletano.com/blog-before-xmas/
http://basicblogtips.com/contact
https://www.socialfresh.com/contribute/
http://www.johnchow.com/
http://famousbloggers.net/
http://www.smartbloggerz.com/
http://comluv.com/
https://www.blogsolute.com/
https://bloggerspassion.com/
http://www.bloggodown.com/write-for-us
http://www.humeuristisch.com/
http://weblogbetter.com/
http://www.quickonlinetips.com/
https://www.dumblittleman.com/2006/08/submit-article-to-dlm.html
http://www.lifehack.org/contribute
http://www.momeomagazine.com/
https://www.workhappynow.com/
https://www.brazen.com/blog/
http://inspirationfeed.com/guest-writing/
http://www.selfgrowth.com/

Top Guest Blogging Websites

Best Guest Blogging Website list. If you want to increase your website DA, PA. Then You should do some specific with content.

1. Funds for Writers
2. Income Diary
3. WOW! Women On Writing
4. A List
5. Tuts+ Code
6. Cracked
7. The Travel Writer’s Life
8. Photoshop Tutorials
9. Listverse
10. A Fine Parent

Social BookMarking & Blogging Website

http://www.facebook.com/
https://www.pinterest.com/
https://twitter.com/
https://www.linkedin.com/
https://www.bing.com/
https://www.tumblr.com
https://foursquare.com/
https://www.quora.com/
https://www.myspace.com
https://plus.google.com/
https://medium.com/
https://paper.li/
https://www.WordPress.org
https://www.Wix.com
https://www.Blogger.com
https://www.Joomla.com
https://www.Ghost.com
https://www.Weebly.com
https://penzu.com/
https://svbtle.com/

Onpage Search Engine Optimization & Offpage Search Engine Optimization Strategy

On-Page Search Engine Optimization Strategies

On-Page Optimization- is a logical vital component of SEO. It is most important of of website ranking on search engine result page. It is logical techniques and coding based working process of SEO.

Develop efficient SEO Strategies to improve organic traffic

Develop Link building tactics to improve rankings of keywords in Google Organic Search.

Keyword Analysis

Competitor analysis

Should have preferably worked with dynamic sites

Website Content Optimization

Website URL Structure  Optimization

Knowledge of SEO optimization techniques like meta tags, Google local listings, interlinking etc

Off-Page Search Engine Optimization Strategies

Offpage Optimization- is a creative link building method or Process for New Website or Webpage.
It is gaining on website more traffic and leads, sales, revenue on your business. Link building is a root of offpage activty. Which I can generate more leads and revenue your website.

One way Link building

Article Submissions

Blog Postings

Classified Postings

Social Bookmarking

Backlink analysis & research on link building techniques

Guest Posting

Blogging

Forum Profile Creation

Best Google Ads Campaign Management Strategy

Top Google Ads Campaign Management Strategy and planning 

Every day for two week Google Ads Campaign management Tips

Tuesday, Wednesday & Thursday are the best days, ignore that for now

14*7 per day = 70 ad sets launched

You will end up with approx 20% as keepers

20%*70= 14 keepers at the ends of this

14*$5 per day = 70 per day spent

If your ROI is 50% that is dollar 105 in the revenue $35 in profit per day

That’s  $35 per day *30=1050 per month profit

That’s $1050*12=12600 per years

Your break ever number is your profit margin ($27)

Pause any ad sets that didn’t make a sale at your break-even number

Replace that ad set with a new test (change the interest)

Daily 5 Ad sets

Duplicate existing

Change interest only for targeting

Repeat daily *5

If an ad set spent $27 WITHOUT A sale, pause its

Check this every morning based on lifetime stats for the campaign

You will lose initially

Sorry but it is true

You will gain long-term though

Once you have 14 profitable ad sets in your campaign,

They will pay for future testing.

14 keepers for 5 new test ad sets mean’s  you are still profiting  while testing

The key

Have a plan & stick to it

Not every ad set works

Each ad sets hits a different “bucket” of people in that audience

You need to keep pumping out ad sets and pausing losers continually

Eventually, you end up with a bunch of keepers which profits and pay for all future testing.

Beyond day 15+

Keep pausing losers

Do this for 90 days and you will have one halluva

Campaign going

90*5 ad sets  450*20%=90 profitable ad sets

90*$5 PER DAY = $450 spent

50% ROI = $675 revenue and $225 daily profit

Took 90 days to get here though and you will have lost some money to get to this point

How to Improve CTR in Google Adwords campaign?

How to Improve CTR in Your Campaign?

1. The ad should be relevant to your ad copy.
2. The ad should be unique and attractive.
3. The ad should be at top 3 positions.
4. The bid should be top of page bid.
5. Use call to action term (CTA) save 20%off, discount.
6. Use Full stop in the description.
7. Use Ad customizers
8. Use Negative Keywords
9. Use Ad extensions as a callout, site link, structure, snippet, reviews, location,  phone no.
10. Use Subdomain
11. Use DKI Ad
12. Use Rules

How to improve ad relevancy?

1. Ad should be relevant to your ad copy
2. Use Keyword Phrases in ad copy
3. Use sub-domain
4. Use DKI Ads

How to improve KQS (Key Quality Score)

1. Google provide KQS only for keys
2. Provide KQS out of 10

Three parameters on which Google generate KQS.

1. Expected Click through Rate

2. Ad Relevancy

3. Landing page experience