How to Improve CTR in Google Adwords campaign?

How to Improve CTR in Your Campaign?

1. The ad should be relevant to your ad copy.
2. The ad should be unique and attractive.
3. The ad should be at top 3 positions.
4. The bid should be top of page bid.
5. Use call to action term (CTA) save 20%off, discount.
6. Use Full stop in the description.
7. Use Ad customizers
8. Use Negative Keywords
9. Use Ad extensions as a callout, site link, structure, snippet, reviews, location,  phone no.
10. Use Subdomain
11. Use DKI Ad
12. Use Rules

How to improve ad relevancy?

1. Ad should be relevant to your ad copy
2. Use Keyword Phrases in ad copy
3. Use sub-domain
4. Use DKI Ads

How to improve KQS (Key Quality Score)

1. Google provide KQS only for keys
2. Provide KQS out of 10

Three parameters on which Google generate KQS.

1. Expected Click through Rate

2. Ad Relevancy

3. Landing page experience