Top (SEO) On page Optimization Interview Questions Answers

Search Engine Optimization

(SEO) On page Optimization Questions Answers

What is the purpose of the keyword research?

Keyword Research is useful for understanding the keyword search volumes and predict the user demand for a product or service.

How to types of queries are classifieds in SEO?

In general, keywords can be classified into 3 types. Information, Navigational & Transactional.
What are the keyword research tools available in the market?

We have many tools for keyword research, the most popular are Google Auto-suggestion, Google Keyword Planner, Uber Suggest, Bing Keyword Tool, Keyword.io and Word Stream keyword tool.
Why is Google AdWords Keyword Planner not displaying actual no of searches?

From August 2016 Google starting restricting the keyword data to non-advertisers account. Only advertisers with active campaigns can able to now access the data related to monthly volume. Non-advertisers will see only data in the form of range.

Which tool do you use to analyze the present trending topics in Google?

I use Google Trends tool to analyze the trending topics in Google.  

What is important on page techniques? 

1. Unique title with relevant keyword
2. Search engine friendly URLs
3. Proper meta description tag
4. Using heading in proper order
5. High-quality content with keyword density
6. Structured data in page
7. Social Sharing
8. Internal linking
9. Latent semantic keywords
10. Schema integration

What is the optimal length of the Title Tag? 

55-70 characters is the optimal length of the title.

What is Meta Description, Is meta description used for Ranking the page? 

The Meta description is the two line summary displayed in SERP. Generally, the description is 155 chars, but more characters the automatically truncated by Google.  The keywords in meta description are used in ranking purpose [Google updated this in Sep 2009 that it do not use meta description for ranking]  but proper meta description will improve the Click through rate (CTR) for the page.

Meta Description Code: 

<meta name=”description” content=”Write the brief summary of the page and explain precisely about the page” />

Is Meta keywords tag important for SEO?

No, this tag is not used by any search engines for ranking purpose. In 2008 Google announced this tag is used in their ranking factors. But as per analysis, we can see that most of the popular websites still use this tag. So it is better to use this tag with relevant keywords.

What is Schema? 

The schema is a markup code which provides more useful information to users on SERP’s. This project is supported by Google, Yahoo, Bing and Yandex. This is also called as Structured Data or Rich Snippets.

What are common types of Schema’s used in websites?

The most commonly used schema codes are as follows

A.      Video Schema

B.      Aggregate Reviews

C.      Person information

D.      Events

E.       Single review

Link Building (Offpage) Optimization

What is the use of link building in SEO?

Links are one of the crucial elements of SEO. With high-quality links, we can improve the ranking of the site.

Can you explain certain rules which you follow in doing link building?

Yes, I use many specific rules to define the quality of links. I will look at following factors before submissions.

1. Quality of Backlink (PR, PA, DA must be good)
2. Relevancy of the content between 2 sites
3. Proper use of Anchor Text
4. Avoid site-wide links
5. Avoid links from low-quality sites

What is NoFollow Backlink?

Any link which has the attribute rel=”Nofollow” is called as No Follow back link. No Follow back links do not pass any PR value, but still helpful for link diversity.

Can you give examples of NoFollow Backlinks?

Generally all public websites like social media sites, business listing sites etc offer NoFollow backlink. Example: Fb, YouTube, JustDial etc site offer these links.

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