Post icons to your
social media profiles, where visitors click the links and profiles are opened
in another tab or window so that visitors do not have to leave your site.
Post options so
visitors can follow your profiles without leaving your website.
Add an area for
visitors to easily share every page on your site.
Add options that allow
visitors to easily follow your blog or get notifications for your updates
Add additional
functions that automatically send new blog posts to other people who will share
it- Triberr or other programs
Use a program to track
where visitors come from so that you can measure the return on your social
media investment
Choose the best social
media platforms for your social media campaigns
Make sure your website
is ready for sharing to social profiles by using appropriate size photos,
descriptions, titles, and code
Promote content based
on timing and importance- landing pages, blog posts and guest posts will have
their own sharing provisions
Add social sharing
options to your email newsletters
Choose appropriate
tools you can use to further push your social media results
Daily Engagement Activities on Facebook
Check for comments, new
likes, private messages, and posts from other people or fan pages
Respond to all
comments, messages, posts, etc
Comment on other fans pages to get their fans to see your fan page
Welcome new likes, tell
them about newsletters, current contests, etc
Plan monthly updates
that entertain fans and encourage them to visit your site, join your
newsletter, etc
Design images to use
for updates
Find related articles,
images and fan pages your fans will enjoy
Share things from other
fan pages and websites your fans will find valuable
Share your newest blog
posts
Participate in Follow
Fridays, Throwback Thursdays, and other popular themes on Facebook
Talk to other fan page
owners around your topic to build relationships with them and their fans
Watch the stats
Facebook shares about when the largest amount of your fans are online (to share
updates at these times for the highest reach)
Watch your advertising
ads
Improve your wording on
ads by using testing methods for better results
Choose the best images
for your ads and change them regularly to get more attention,
Carefully decide who
should see your ads, based on their behavior, likes, ages and location
Set up tracking in your
ads to make sure you can see exactly what ads are bringing results
Regularly read Facebook
business updates to make sure your fan page and business are using the site for
the best results, while following their rules
Blocking spammy fans
Quickly responding to
customer service or fan issues that left unanswered can be detrimental to your
business
Asking fans to share
your fan page or updates on their own profiles to get more exposure
Encouraging fans to
help each other and participate in the conversation to build a community
Make sure your updates
are a variety of videos, links, images, text, and shares from other places
Helping you design
promotions that can include your Facebook presence (i.e.: Follow us on Facebook
at /my-awesome-fanpage)
Fix images, albums and
tabs
Change the cover image
a few times a year
Add descriptions to all
images posted
Change About text to
make the page easier to find, and your website easier to navigate to
Change page settings if
needed for search or performance reasons
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