Search Engine Optimization Interview Questions & Answers

Top Search Engine Optimization Interview Questions and Answer

What is SEO?
SEO- Stands for Search Engine Optimization. It generates on website traffic, leads, sales, revenue on your business. SEO is a long term proces but it generates lots of benefit your website.

How many types of SEO?
There are two types of SEO Such As:

1) On-Page Optimisation 
2) Off-Page Optimisation

What is a backlink?
Any incoming links to a website or web page is known as backlink.

What is an outbound link?

Any link on a website that links to another web page or website is known as an outbound link.

What is Differentiate between on-page and off-page optimisation

On Page Optimisation is used to regulate the site to be optimised through page coding.
Off Page Optimisation is not regulated by page coding.

What is Page Rank?

Google gives a rank according to its google algorithm.Google gives each and every to range of 0 to 10 rank on website keyword. Also, This is known as Page Rank.

What is a keyword?

SEO keywords are words and phrases in the web content that make it possible for people to find a website on search engines.

How many you used to in SEO Tools?

There are following SEO Tools we used that such as common ones are Google Search Console, Google Analytics, SEO Moz, Google Ads, Google keyword Planner, Semrush, Href, SEO Centro, Small SEO Tools many more.

What is Keyword Density?

It is the percentage density of a Particular Phrase or keyword available on a website compared to the total number of words on the particular page.

What are Meta Tags?

HTML Meta Tags are officially page data tags that lie between the open and closing head tags in the HTML code of a document.

How many most important Meta Tags in SEO? and What are their character limits?
There are four types of Meta Tags in SEO.

Description Meta Tag — 320 characters limits

Keyword Meta Tag — 200 characters limits

Title Meta Tag — 60-70 characters limits

Meta Robot Tag – N/A

What is Differentiate between a Do-Follow and a No-Follow Link?

Do-Follow link acts a backlink that is counted by search engines and help in enhancing the ranking of a website.

No-Follow link, usually, does influence the ranking in search engine index.

What is an anchor text?

It is the Clickable Text in a Hyperlink. It should be relevant to the page linked to, rather than generic text.

What is 301 redirect?

A method by which a user is redirected to New URL from old URL.

What are the Common SEO Mistakes?

Not optimising for right keywords

Not having unique title tags and meta descriptions

Using the same anchor text for every link

Focusing on link quantity over link quality

Using poorly-written content

What is Googlebot?

It is a kind of software used by the Google as a Search bot to Index a Webpage.

What process would you apply for decreasing the loading time of a website?

There are some methods in below lines:

Optimise images without losing quality

Enable browser caching

Optimise CSS delivery

What is robots.txt?

robots.txt, is a standard used by websites to communicate with web crawlers and other web robots.

Which is better — Meta Robot tags or robots.txt?

Meta Robot Tags are better as it helps in forcing the search engine crawlers not to index and display hidden pages. It also ensures that the link equity is not being lost, with the use of the ‘follow’ command.

What is Keyword Difficulty?

Keyword Difficulty defines how difficult a keyword is to rank due to its popularity.

What is a long tail keyword?

Long Tail Keywords are phrases containing over 4+ words that make search results highly specific.

What is SEO friendly URL?

SEO-friendly URLs are those having proper length and file structure. 

What is a landing page?

A web page which serves as the entry point for a website or a particular section of a website.

Which tools can you use to check the number of backlinks of a site other than your own?

Backlink finder, Open Site Explorer, Backlink Watch, and Alexa  etc,

What are the latest updates in Google Search Algorithm?

Google often updates its algorithm, so be prepared by keeping up-to-date
1) Panda
2) Penguin

What is the Panda update?

Released first in 2011, this update is aimed to lower the rank of  low-quality sites or thin sites, in particular content farms, and return higher-quality sites near the top of the search results.

What is the Penguin update?

First released in 2012, this update was launched to catch sites deemed to be spamming its search results, in particular those doing so by buying links or obtaining them through link networks designed primarily to boost Google Rankings.

What is Sandbox Effect?

The Sandbox Effect is the theory that websites with newly-registered domains or domains with frequent ownership or nameserver changes are placed in a sandbox (or holding area) in the indexes of Google until such time is deemed appropriate before a ranking can commence.

What are Doorway Pages?

Doorway pages are web pages that are created for spamdexing. This is for spamming the index of a search engine by inserting results for particular phrases with the purpose of sending visitors to a different page.

What is the limit of a robot.txt file?

Googlebot reads only the first 500kb present in the robots.txt file.

What is Keyword proximity?

Distance between two keywords in a web page is known as keyword proximity.

What are the criteria for the uniqueness of a page?

Some of the criteria for the uniqueness of a page are code similarity, text similarity, page names, titles, headings, page titles and metatags.

Name some of the few Black Hat Techniques that one should avoid

Link farming
Doorway pages
Cloaking
Keyword stuffing
Hidden text

How to remove toxic links to a site?

First use a Link Checker Tool to find out the toxic links to the site, then use the Google Disavow tool to remove the link.

What to do if your website is banned by the search engines for Black Hat Practices?

Apply for re-inclusion after rectifying the wrong doings.

What is XML Sitemap? How is it important?

XML stands for Extensible Markup Language is primarily created to facilitate the functionality of the search engines.

A good XML sitemap informs the search engines about the number of pages present on a specific website, the frequency of their updates and the time of the last modifications performed on them, which helps in proper indexing of the website by the search engines.

What is DA?

Domain Authority (DA) is a score Developed by Moz that predicts how well a website will rank on Search Engine Result Pages(SERP).

What is PA?
Page Authority(PA) is a score developed by Moz that predics how well a website will rank on SERP.

What is Google Pigeon Update?

Released in 2014, the update is aimed to increase the ranking of local listing in a search engine.

What is Google’s Rich Answer Box?

Rich Answer Box is Google’s attempt to answer the searcher’s query directly without having to click on the link.

What is Bounce Rate?

It is the percentage of visitors to a particular website who navigate away from the site after viewing only one page.

What are Organic Results?

Organic results are those which are displayed on SERPs(Search Engine Result Page) due to their relevancy, as opposed to those which are being advertised.

What is SEM?

SEM stands for Search Engine Marketing. It is a paid marketing Channels. also, This is an immediately generate website traffic and leads, sales, revenue on your business.

What is SMO?

SMO stands for Social Media Optimization. It is a deep marketing process of Social Media.

What is PPC?

PPC stands for Pay Per Click. It is paid services by google. Whenever any people click on ad then your balance is detected otherwise not detected your balance.

What is Google Ads?

Google Adwords is a world popular single advertising service in Global world. It is provide unique traffic all people.

What is SMM?

SMM stands for Social Media Marketing. It  is few days awareness your busssiness brand in Global World.