Every day for two week
Tuesday, Wednesday & Thursday are the best day, ignore that for now
14*7 per day = 70 ad sets lunched
You will end up with approx 20% as keepers
20%*70= 14 keepers at the ends of this
14*$5 per day = 70 per day spent
If you ROI is 50% that is dollar 105 in the revenue $35 in profit per day
That’s $35 per day *30=1050 per month profit
That’s $1050*12=12600 per years
Your break ever number is your profit margin ($27)
Pause any ad sets that didn’t make a sale at your break even number
Replace that ad set with a new test (change the interest)
Daily 5 Ad set
Duplicate existing
Change interest only for targeting
Repeat daily *5
If an ad set spent $27 WITHOUT A sale, pause its
Check this every morning based on lifetime stats for the campaign
You will lose initially
Sorry but it is true
You will gain long term though
Once you have 14 profitable ad sets in your campaign,
They will pay for future testing.
14 keepers for 5 new test ad sets mean’s you are still profiting while testing
The key
Have a plan & stick to it
Not every ad set works
Each ad sets hits a different “bucket” of people in that audience
You need to keep pumping out ad sets and pausing losers continually
Eventually you end up with bunch of keepers which profits and pay for all future testing.
Beyond day 15+
Keep pausing losers
Do this for 90 days and you will have one halluva
Campaign going
90*5 ad sets 450*20%=90 profitable ad sets
90*$5 PER DAY = $450 spent
50% ROI = $675 revenue and $225 daily profit
Took 90 days to get here though and you will have lost some money to get to this point
for more info:https://seosmodigitalmarketing.blogspot.in/p/ppc-interview-question.html
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