Digital Marketing Interview Questions and Answers

Digital Marketing Interview Questions and Answers

Digital Marketing Interview Questions and Answers

What is Digital Marketing?

Digital marketing is the brand marketing tactics through the internet. It includes various techniques like SEO, SEM and link building.

How can you categorize the digital marketing?

Digital Marketing communication is categorized into two parts or segment Such As:

Inbound Marketing
This techniques takes the help of social media, digital content in e-books, webinars or e-newsletter to increase the number of clicks on links and learn more about a company and its services.

Outbound Marketing
This segment includes placing ads, cold-calls, e-mails or reach out potential customers through digital mediums

What is SEO(Search Engine Optimization)?

Search Engine Optimization widely known as SEO is the process of improving the structure, content and organization of your site, so that the Search engines can index them correctly. It also involves doing promotional activities to boost your search engine rank.

What is a keyword in Digital Marketing ? How important is it from the point of SEO?

Keyword in digital marketing is the word that a user’s or person enters into a search engine to find specific information. for SEO point of view, for better page ranking keywords are very crucial. How and where you have used the keywords will reflect your site ranking.

What are the key areas where you can use keywords to optimize the website ranking?

For better page ranking, you must use the keywords in following areas such as:

Keyword in Website URL

Keyword in Website Title

Keyword in Meta Tag

Keyword in Web Page Content

Keyword density in Body Text

Keywords in Headlines (H1, H2, H3.....h6)

Keyword in website Alt Tag and Image Title
Keyword in website Anchor Text

What is PPC or Pay Per Click advertising?

Pay Per Click also known as Cost Per Click, is a technique used to direct traffic to websites.  In this technique, advertisers pay the publisher ( website owner or host of the website) when the ad is clicked.  In other words, it is the amount spent to get an advertisement clicked.

What are the primary models for determining Pay-Per-Click ?

The primary models for determining Pay-Per-Click are

Flat rate PPC

In this type of model, both publisher and advertiser agree to a fixed amount that will be paid for each click. In most time, the publisher has a rate card for PPC plan based on different areas of their website or network.   The amount varies as per the content that generally attracts more or less people.

Bid based PPC

In this type of model, the advertiser competes with other advertisers in a private auction hosted by a publisher.  The advertiser will inform publisher for the maximum amount of bid he is willing to pay.

What is Google Ads?

Google Ads is the single most popular PPC advertising system in the world.   It works on Pay per click model. Google Ads platform enables the business to create ads that appear on Google search engine and their other properties.

What is an effective PPC keyword should be like?

An effective PPC keyword should be

Relevant : List out the targeted keywords

Exhaustive : Apart from most popular keywords it should include the “long tail of search”

Expansive: PPC is iterative, therefore the keyword list should be constantly growing and adapting

What are the key elements to optimize the conversion rates per PPC?

Conversion rate is nothing but to bring more visitors to your site.  To increase the conversion rates you have to focus on following things write compelling content on your site that is relevant to the keyword or search query

Maintain a high degree of relevance between your ads and corresponding landing pages

The webpage should easy registering process, signing up for a newsletter or making a purchase

Check design of your landing page which should have right combination of color, layout and GUI to attract more customers

What should be the approach for effective Pay Per Click campaings?

For effective Pay Per Click campaign, you need to do following things

Add more PPC keywords: By adding more keywords that are relevant to your business, you can expand the reach of your pay per click

Split Ad groups: By splitting up your ad groups into smaller and more relevant ad groups, you can improve click-through-rate (CTR)

Review Costly PPC keywords:
Review expensive and under performing keywords

Refine landing page: 
To align with individual search queries modify the content and call-to-action of your landing page

Add Negative Keywords
To improve campaign relevancy and reduce wasted spend, add non-converting terms /negative keywords. ( When search with that keyword, it will not show your website/content)

List out some of the Useful Online Marketing Tools?

Some of the useful Online Marketing Tools in below list:

1. Google Analytics
2. Digital point keyword tracker
3. Crazy egg heat maps
4. Keyword discovery
5. StumbleUpon
6. XML Sitemap Generator
7. Favicon generator
8. SubmitExpress Link Popularity
9. Keywaord tracker
10. Google Web Master Tools
11. Reddit
12. Delicious
13. Dig
14. Diigo
15. Tumblr
16. Wordpress
17. You tube keyword planner tools
18. Google Trends
19. Small SEO Tools
20. Website Health Checker tools
21. Seo centro
22. Google Adwords
23. Fire Bug
24. Uber suggest
25. Keyword Tool
26. Buzz Sumo
27. Moz Keyword Explorer
28. Majestic SEO
29. SEO Book Keyword Tool
30. Keyword Spy
31. GT Metrix
32. Yoono
33. Hootsuite
34. Google Page Speed
35. Google Keyword Planner
36. You Tube Keyword Planners
37. You Tube Trends
38. Google Trends
39. website responsive checker Tools
40. Alexa
41. Woorank check
42. Seo centro
43. Mobile Responsive Checker tools
44. Nibbler
45. SeoTimer
46. Website Grader
47. Site Analyzer
48. Seo Analyzer
49. Mx Toolbox
50. Seo Site Checkup
51. Webpage analyzer tool
52. Searchengine land
53. Seroundtable
54. Searchendine Journal
55. small seo tools
56. Moz
57. Semrush
58. Moonsy
59. Smartinsights
60. Seochat
61. Search Engine Watch
62. kwfinder
63. Keyword planner Tools
64. Moz's Keyword Explorer
65. Keyword Tool
66. Semrush

What is On-page and Off-page Optimization?

Off page optimization: It is the process of boosting your search engine ranking by getting external links pointing back to it

On page optimization: On page optimization directly deals with the content and structure of the website.

What one should do to avoid the penalty?

• Do not link to any other site with bad page rank
• Avoid Poison words, for example word “link”, when you hypertext this text to give the link to your site it becomes poison words
• Avoid stealing text or images from other domains
• Avoid re-directing users to another page through refresh meta-tags – don’t immediately send user or visitors to another page even before he or she clicked on the web page link

What are the characteristics of “bad links” ?

The characteristics of “bad links” are

1. Links from sites that are unrelated to your sites
2. Links from low Page Rank and Low traffic
3. Links from link exchanges
4. Links from those sites that are not in Google index
5. Paid links
6. Link from the same anchor texts coming from multiple sites
7. Spammy links from blogs or articles.