Do I have to know how to code to build a
mobile app?
You don’t have to be a
developer to build your own mobile app. If you don’t have budget for a full
custom app or you just want to put together a mobile app to test the app
marketplace, there are app building tools that will help you get up and
running. However, before you go building a DYI app, be sure you know why you
are building an app and who will be using it.
How do I track and measure web to app
marketing?
Device fingerprinting
is used for web to app tracking. Device fingerprinting pulls basic and not 100
percent unique information from a user’s device headers, including IP address,
to connect a user from click to app install. Device fingerprinting works by
redirecting a user through a tracking link and collects the publicly available
HTTP headers about the device. This information is used to create a fingerprint
about the click of the tracking link. When a user installs the mobile app, the
SDK collects the same data points from within the mobile app and sends it to
the platform. The platform generates the fingerprint of the install and then
searches for clicks with the matching fingerprint. The last click with a
matching fingerprint is then used to attributed the install.
3. How do I track and measure app to app
marketing?
Tracking using unique
identifiers enables 1:1 matching of click to install where identifiers can be
passed app to app. Unique identifier matching is done by matching the unique identifiers from the
install to a click. Unique identifier matching is an automated and real-time
way of comparing clicks to installs instead of manually conducting the matching
at the end of a week or month using Excel spreadsheets.
4. How do I get die-hard fans and users for my
app?
As you are conducting
market research for your mobile app, be sure you’re asking feedback from your
beta testers to understand what features they would find valuable for your
mobile app. By engaging with this initial group of fans, you can start building
the buzz about your app early and build the features that will drive repeat
usage.
5. Are incentivised downloads a legit way to
market a mobile app?
Incentivized downloads
are offered by ad networks, which help marketers generate new users by
promoting apps between different publishers. A typical incentivized offer might
be a reward of virtual currency within a mobile game for downloading a promoted
app or it could be a voucher-style reward, which allows a user to download a
paid app for free or access some other kind of offer.
6. What is the best way to get my app found?
With the app stores
being the main channel of awareness for your app to potential users, this means
building a good ranking in their respective stores. Follow app store
optimization best practices to make sure your app listing is well optimized to
be discovered organically by users.
7) What is the best way to make money from my
app?
There are several
types of monetization models to generate revenue from your mobile app:
·
Pay
to play – user pays to
download your app
·
Freemium – free access to your app with an optional
paid upgrade to gain access to additional features
·
In-app
advertising – ads run on
space run in your mobile app
·
In-app
purchases – users purchase
merchandise – badges, awards, virtual goods, privileges – in your app once they
have downloaded it
There is no ‘best’
monetization method to use. Depending on the app type, one method may be more
appropriate than another.
8. How much should I expect to pay if I work with
ad networks?
Networks are typically
divided into three main categories based on the business model. There are blind
networks, which mostly work on cost-per-click (CPC) basis; there are premium
blind networks that have a higher proportion of premium publishers then blind
networks; then there are those networks that focus on premium publishers – mobile
sites of well-known brands, like newspapers or broadcasters – which mostly work
on cost-per-thousand impressions. Even within each network category, not every
mobile ad network is the same. During your evaluation process, choose a partner
(or a number of partners) that suits your technical requirements, target
market, geography and budget.
9. What KPIs should I measure?
Focus on micro
conversions (for example, moving from one screen to another) as well as macro
conversions (such as completing a purchase) to better understand how your users
interact with your app. Go beyond one set of typical Key Performance Indicators
such as number of visitors or app opens. Here are five types of reports to
measure the success of your app marketing campaigns:
Funnels – What are the important flows and goals
in your app that you want users to follow and complete. If there is a desirable
action or path that you want users to take, look at the percentage of users
that are completing those actions.
Cohorts – A cohort is a group of users that
completed a specific action (install, open, uninstall) for the first time
within a particular window of time. Given this, we can evaluate a range of data
patterns such as the rate of active users and the retention rate of users after
an app update. Retention – Beyond looking at what a group of users are doing
with your app, you also want to understand the length of engagement of your
users over time. The analysis of this type of usage helps marketers learn how
to fine-tune the design of the app and optimize particular flows throughout the
app.
Loyalty – Loyalty is measured by how frequently
users come back to your app. Loyalty metrics such as frequency of opens,
duration, number of screens, and conversion rate for events
Lifetime Value – Beyond understanding how people
engage, you also want to understand the value they are contributing to your
bottom line.
1 What
is the best tip to make sure mobile app marketing campaigns are successful?
Learn how to measure
your app before you release it to the public. Learn to understand your
customers and how they will use your app if you hope to monetize and maximize
profits.
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