More Info Click: www.searchengineland.com
What is organic result?
Organic Result in SEO denotes to the listing
of the web pages that are most relevant to the search query entered by the
user. It is also referred to as “free” or “natural” result. Getting a higher
ranking in the organic result over the search engines is the very purpose of
SEO.
16.
What are paid results?
Ans. Paid results in SEO mean the exact opposite of
organic results. It generally denotes to advertisements that are displayed
above the organic results.
Several website owners make payments to Google
to display their websites for certain search terms or keywords. Paid results
show up when some user enters a search query with those keywords.
Google Suggest” or “Autocomplete”
Google Suggest is a part of the auto-complete
function of Google search engine. When any user enters a word or some letters
over the search field, Google shows many associated terms to him/her in a drop
down menu. Such suggestions are a collection of the most frequently search
terms over the Google search engine.
For example, as you start to type Photoshop tutorial for,
you might see other popular Photoshop tutorial related searches like “Photoshop
tutorial for beginners” or “Photoshop
tutorial for photographers.”
What is On Page SEO?
On page SEO refers to all the activities
performed within the websites to get higher ranking and more relevant traffic
from the search engines.
On page SEO is related to the optimization of
the content as well as the HTML source code of any web page. Some of its
aspects include meta tags, title tags, meta description and heading tags.
What is Off Page SEO?
Off page SEO relates to the other aspects that
influence the search ranking of websites on the Search Engine Result Page.
It refers to the promotional activities, such
as content marketing, social media and link building performed outside the
boundaries of any web page to improve its search ranking.
What is the definition of keyword?
Keyword means any word serving as a key.
Keyword in SEO refers to the key phrases and words included in the web content
which helps the users to find the specific website by entering relevant search
queries over the search engines.
21.
What is long tail keyword?
Ans. Long tail keywords are phrases containing over
4+ words that make search results highly specific.
These long phrases are used by smart SEO
experts when they attempt to draw quality traffic to their websites rather than
having random traffic, and increase their lead conversion rates.
Also, long tail keywords are easy to rank
compare to single word keyword.
What are LSI keywords?
LSI keywords or Latent Semantic Indexing are
semantically associated with the main keyword that users enter over the search
engines.
How to find LSI keywords?
Lets say, you are writing about On Page SEO.
Now, search for your keyword (On page SEO) in Google and scroll down to the
“Searches Related to…” area at the bottom of the page:
With the use of LSI keywords,
that are linked with the main keywords in terms of relevancy, search engines
can identify the semantic structure of the keywords and extract the hidden
meaning of the text to bring the most appropriate results on SERPs.
What are Heading tags?
In SEO, heading or header tags are used to
separate the heading and sub-heading of any content from the rest of the web
page. There are 6 heading tags used in SEO in a top down hierarchy.
Ranging from h1 to h6, header
tags bring coherence in content along with relevancy and keyword consistency in
the search results displayed on SERPs.
What is Canonical URL?
Canonical URLs relate
to the concept of selecting the best URL for the web pages that the visitors
want to see. Also, known as canonical tags, these URLs help in content
syndication when multiple versions of a same page become available over the
Internet. Thus, it is used to resolve issues related to content
duplication.0
For example, most people would
consider these the same urls:
www.example.com
example.com/
www.example.com/index.html
example.com/home.asp
What is Page Title?
Page title, also known as title tag, is a
phrase used for describing a web page content. The title tag appears on
the search result pages just above the URL (see below) and also appears at the
top of a browser.
It is one of the main
components of SEO as it sums up the content of any page accurately, and is
generally optimized with keywords and other relevant information for drawing
higher traffic.
What is the definition of
URL?
Uniform Resource Locator or URL acts as a
generic term used to specify all kinds of web addresses found ok on the web.
URLs provide users with ways to
identify and locate resources and documents on the web. URLs contain internet
protocols, IP address of the host and the domain name along with other
information.
What is SEO friendly URL?
SEO friendly URLs are used to optimize the
structure and word usage in URLs so that the process of indexing a website by
search engines become improved.
SEO techniques, such as putting
keywords and having proper length and file structure in the URLs, help in
improving website ranking and enhancing website navigation.
Search engines (Google, Bing,
Yahoo etc.) and users may have problems with complicated URLs. Clean and simple
URL helps users and search engines to understand a page topic easily.
So try to make your URLs short
and simple. And always include your target keyword in your URL.
What are meta descriptions?
Meta descriptions are also called HTML
attributes which should provide an accurate description of any web page
content. These descriptions act as preview snippets of the web pages over the
SERP page.
Meta descriptions, which should ideally be
within 150 characters, enhance the promotional value of the web pages, and can gain
greater user click-throughs, if performed correctly.
What are backlinks?
Backlinks are also called incoming links that
help users to shift from one web page to the other web pages. These links play
an important part in SEO.
When Google search engine views multiple
quality backlinks to a page, it considers the page to be more relevant to
the search query, which helps in its indexing process and improves its organic
ranking on SERPs.
What is a Do-Follow link?
A Do-Follow Link, as the name suggests, allows
Google link calculator called PageRank to count all the inbound links from
other web pages and websites as link points.
The higher the link juice or link points are,
the greater would be the search ranking of that web page, as these links make
the web page appear very relevant and popular to the Google search engines.
What is a No-Follow link?
A No-Follow link is exactly the opposite of a
Do-Follow link such as the link attributes do not allow the Google bots to
follow them. These links cannot be followed by robots; only humans can do it.
No-follow link attributes are structured in
the following manner:
<a href=”http://www.example.com/”
rel=”nofollow”>Link text</a>
What is internal linking?
Internal Linking is a process of providing
hyperlinks on the web pages connect to the same domain. It is another way
of directing the visitors from one web page to another of the same website.
They help search engine spiders to crawl and
index all the inner pages of a website/blog easily and such links help in
building information hierarchy while pushing up the link juice level in any
given website and allowing the visitors to navigate the website pages properly.
What are incoming links?
Inbound Links, also known as incoming links or
backlinks, refer to the hyperlinks present on a third-party web page that
directs users to your web page only.
Inbound links can be based on both text and
graphics. However, textual inbound links are more useful in drawing greater
traffic and improving the PageRank level of any webpage.
What is an outgoing link?
An outbound link is a hyperlink that points at
a targeted or external domain and is different from the links present on the
Source domain. For example, if you provide links of other third-party web pages
on your website, those would be external links to your site.
Outbound links bear great importance in SEO as
they provide your web pages with more quality and value for the search engine
ranking. Google search engine counts outbound links as third-party votes which
improve the ranking of your web page.
Why are backlinks important in SEO?
From the perspective of SEO, there is a
difference between backlinks and quality backlinks.
For Google search, random backlinks do not
offer any help. Google assesses the quality of the backlinks present on a
webpage with the relevancy found in the content of both the web pages.
The higher is the relevance between the
original content and backlink content, the greater becomes the quality of the
backlinks.
Quality backlinks bring more
referral traffic to a website/blog, and most importantly will improve the
ranking of a webpage.
What are the most important
Google ranking factors?
According to Andrey Lipattsev, the Search
Quality Senior Strategist at Google, the top 3 ranking factors affecting the
search engine algorithm of Google are:
#1 Content
#2 Backlinks
#3 RankBrain
What is robots.txt?
Robots.txt is one way of telling
the Search Engine Bots about the web pages on your website which you do
not want them to visit.
Robots.txt is useful for preventing the
indexation of the parts of any online content that website owners do not want
to display.
IF you want to block all
search engine robots from crawling your website, just put the follow code:
User-agent: *
Disallow: /
IF you want to block
Google from crawling your website, just put the follow code:
User-agent: Googlebot
Disallow: /
It is important to decide the
location of Robots.txt very carefully, or else errors might occur while
displaying the website.
What is HTML Sitemap?
An HTML sitemap comprises of one single
HTML page that bears the links of all the web pages of any specific website.
This sitemap holds the foundation of all web pages of any website.
HTML sitemap contains all
formatted text files and linking tags of any website. It is particularly useful
when you have a large website with multiple web pages, because it helps you to
improve the navigation of your website by listing all the web pages in one
place in a user-friendly manner.
What is XML Sitemap
XML or Extensible Markup Language is
primarily created to facilitate the functionality of the search engines.
A good XML sitemap informs the
search engines about the number of pages present on a specific website, the
frequency of their updates and the time of the last modifications performed on
them, which helps in proper indexing of the website by the search engines.
How can I see what pages
are indexed in Google?
There are two ways to see if the webpages
of any specific website are indexed by Google.
1) One can check the Google Index Status of
any specific website through Google
Webmaster tools. After adding the website on the dashboard and
verifying the ownership, clicking on the tab “Index status” would show the numbers of pages
indexed by Google.
What are doorway pages?
Doorway Pages, also known as gateway pages, portal
pages or entry pages, refer to web pages or websites that are developed for
higher ranking when specific search queries are entered.
Such pages give way to multiple
web pages on the SERP which lead users to the same web destination. These can
also funnel the users to intermediate pages that does not hold as much
importance as the final webpage. Two common forms of doorway pages are cloaking
and redirecting pages.
What are 404 errors?
404 errors are considered one of the most
potential impediments in the way to successful SEO. When a specific URL is
renamed or becomes non-existent, any links connecting to that URL would result
in 404 errors.
Interesting thing is, Google does not penalize
any website for 404 errors. However, if the search engines consistently fail to
crawl the internal links of any website, the search ranking of that website is
very likely to drop with low traffic.
What is anchor text?
Anchor text denotes to a visible hyperlinked
text that can be clicked through. Such hyperlinked texts link to different
documents or locations available on the web.
These texts are often underlined and blue in
color, but different colors might be given with the changes in the HTML code.
Anchor text helps users to
connect to diverse data that are relevant to the source page or content. Anchor
texts can be of different types such as keyword rich anchor, generic anchors,
branded anchors, image anchors etc.
SEO best practices dictate that anchor
text should be
relevant to the page you’re linking to, rather than generic text.
What is Image Alt Text?
Google Bots cannot process images on the web. Therefore, it makes use of the
alt attributes to understand what an image is all about.
The Image Alt text is generally
considered as the title of an image, which provides a textual alternative to
the web crawlers to index the web page bearing the image.
Properly phrased alt tags can
increase the SEO ranking of your website’s images in Google images search
results, as they tend to add more value to the user experience.
What is Google Webmaster
Tools/Google Search Console?
Google Search Console provides
free web services to the web masters by enabling them to monitor and sustain
the online presence of their specific websites.
Google Search Console helps the
business owners, SEO experts, site
administrators and web developers to see the crawl errors, crawl stats,
backlinks and malware with a click of a button.
What is 301 Redirect?
301 redirect is considered as one of the
most effective ways of performing redirects on any website. When a web address
has been changed permanently, it is best to use 301 redirects which will
redirect all the users to the new web address.
With this redirect, the search
engine passes all the values associated with the old website to the new
website. Moreover, 301 redirect also pushes all the link juice to the new web
address that keeps the ranking of the website unaffected.
What is Google Analytics?
Launched in 2005 by Google, Google
Analytics is one of
the most empowering analytical tool in SEO, which helps the web masters to
track and monitor the traffic on
their websites.
It is a freemium web service,
which means that it provides certain basic services free of charge while the
premium services demand investment.
One of the advantages of using Google
Analytics is that it can be integrated with other Google products such as
Public Data Explorer, Google AdWords
etc.
What is Google PageRank?
Google PageRank was a calculative software
which determined the relevancy of one web page based on the number of quality back
links it contains.
In other words, PageRank views back links
as votes, which means if Page X links to Page Y, Page Y is voted by Page X. The
job of PageRank is to interpret both the page content and find relevancy. The
higher is the relevancy level, greater importance is ascribed to a certain page
by Google which positively affects the organic result of that web page.
Note: Currently Google doesn’t use Page Rank to rank a
webpage. Google’s John Mueller said Google probably won’t update Toolbar Page Rank in the future.
What is Domain Authority?
Considered to be one of the most
influential SEO factors, domain authority is a key performance metric developed
by Moz, which rates any website on a 1-100 scale.
The greater your DA, the more
likely your website to have strong traffic and high ranking in Google.
This metric effectively
predicts the search ranking of any website in future, based on the strength of
the domain authority.
Domain authority is evaluated
to check the credibility of any website. Lots of high quality and relevant
backlinks help to increase Domain Authority.
What is Search Engine
Submission?
Ans. Search engine submission refers to a
specific activity of the web masters in which a website is directly submitted
to the search engine so that its online recognition and visibility is
increased.
In other words, it is one way
of informing the search engines about the existence of any website, which is
then indexed by the search engines and reflected on the SERP page.
This is also performed by the
web developers and the SEO experts so that the search engines reflect the most
recent content of the website.
Is search engine submission
necessary?
The simple answer is NO.
You don’t need to submit your
website to search engines. The majority of search engines nowadays (Google,
Bing and Yahoo) crawl and index pages by following links.
What is Directory
Submission?
Ans. Directory submission in SEO relates to the
listing of any web address or site with the relevant details over various web
directories under a specific category.
Directory submission performs
the same function as phone directory and increases the popularity of websites
with greater online exposure. Directory submission can be both free of cost and
paid.
Note: Over
the last few years, directories have changed – they are no longer good for
getting thousands of links to your site so you can game Google. Today,
directories are valuable when used carefully.
What is Article submission?
Ans. Article submission is considered a part of
Off Page SEO optimization. Article submission, which involves the presentation
of articles to online article directories like EzineArticles, ArticleTrader
etc. with proper anchor text for link building, is performed for the promotion
of any website.
What is Press Release submission?
Press release submission involves writing
press releases and submitting them to effective and popular PR sites for
building incoming links to any specific website.
Online press-releases remain in the database
forever, which means that they could be used anytime by anyone in need. It also
enhances the online visibility of websites in the future.
What are Classified ads?
A classified ad is a form of advertising which
is particularly common in newspapers, online and other periodicals which may be
sold or distributed free of charge.
Classified advertisements are much cheaper
than larger display advertisements used by businesses, although display
advertising is more widespread.
What is Forum Posting?
Ans. Forum posting is the act of engaging,
interacting, and writing on a forum thread by leaving a simple response to the
thread or to a particular post by a user on the same thread. Posting on popular
forums is a powerful method of engaging and interacting with new users, while
driving prospective clients to your website or business.
Example: FileZilla Forums,
WebmasterWorld, Webmastersun, Warriorforum etc.
What is a Business directory?
A business directory is a website or printed
listing of information which lists all businesses within some category.
Businesses can be categorized by business, location, activity, or size.
Business may be compiled either manually or
through an automated online search software.
What is Social Bookmarking?
Social bookmarking is a way for people to
store, organize, search, and manage “bookmarks” of the web pages. Users can
save these links to the web pages that they like or want to share, using a
social bookmarking site to store these links.
These bookmarks are usually public, and can be
viewed by other members of the site where they are stored.
What is Social Networking?
Social networking is the practice of expanding
the number of one’s business and/or social contacts by making connections
through individuals, often through social media sites such as Facebook, Twitter, LinkedIn, Pinterest,
Instagram and Google+, Myspace.
What is RSS Feed?
RSS (Rich Site Summary) is a format for
delivering regularly changing web content. RSS feeds enable publishers to
syndicate data automatically. A standard XML file format ensures compatibility
with many different machines/programs.
RSS feeds also benefit users who want to
receive timely updates from their favorite websites or to aggregate data from
many sites.
What is Guest posting?
Ans. Guest posting is the process of creating
content and publishing it on another person’s website. Guest posting blogs
allow to show author bio (writer) at the top or bottom of an guest post.
Following is an example of guest posting
Author bio:
Blogs are the most popular platform for guest
posting. This is a great way to build an online reputation, backlinks and for a company to get much
needed recognition.
What is Blog commenting?
Blog commenting is a popular online marketing
strategy of leaving thoughtful comments on a blog post, where an individual or a
business should be able to gain online presence.
Blog comments can establish an individual or a
business as a thought leader in a particular industry, which may lead to new
business opportunities and also a link building tactic, since the comment links
back to the page that was submitted in the “Website” field.
What is Google Algorithm?
Google algorithm is a set of commands written
for the purpose of feeding back with search results relevant to the queries
made.
Google’s
algorithm does the
work for you by searching out Web pages that contain the keywords you used to
search, then assigning a rank to each page based on several factors, including
how many times the keywords appear on the page, quality of the page etc.
Google uses numerous other
criteria that change periodically to deliver more relevant results.
What is Google Panda?
Google Panda was a change to Google’s
search results ranking algorithm that was first released in February 2011. The
change aimed to lower the rank of low-quality sites or thin sites, and
return higher-quality sites near the top of the search results.
Google Panda was created to
target sites that publish low quality content and penalize them if possible.
What is Google Penguin?
Google launched the Penguin Update in April
2012 to better identify and regulate websites that were considered spammy or overly-optimized.
The Penguin targeted sites that
manifested keyword stuffing as well as those that practiced black-hat SEO. On
the other hand, this algorithm rewarded the sites that used white-hat SEO and
that were of high quality in a generic sense.
What is Google Hummingbird?
Google Hummingbird is a search algorithm
used by Google from August 30, 2013. It was designed to embody the special
characteristics of speed and precision.
One of the significant advantages
of Hummingbird is that Google was able to refresh not just their index but
their search engine as well. However, they also retained important elements
such as the search algorithms they previously created.
What is Mobilegeddon?
Mobilegeddon is a
name given by webmasters and web-developers to Google’s algorithm update of
April 21, 2015.
The main effect of this update
is to give priority to the web sites that display well on smartphones and other
mobile devices.
What is HTTPS/SSL Update?
HTTPS (Hypertext Transfer Protocol Secure) is
the protocol for secure communication on the World Wide Web. It prevents
eavesdroppers from seeing information that visitors send or receive over the
Internet.
Here is an example of HTTPS domain:
HTTPS/SSL is important for SEO.
Why?
What is Google Pigeon
Update?
Google Pigeon is the code name given to one
of Google’s local search algorithm updates released on July 24, 2014.
It aimed to increase the ranking of local
listing in a search which also affects the search results shown in Google Maps
along with the regular Google search results.
What is Google Penalty?
A Google Penalty is the negative effect on a
website’s search rankings based on the updates to Google’s search algorithms
and/or manual review.
It can be an unfortunate malfunction of an
algorithm update or an intentional penalization for various black-hat SEO
techniques.
What are Google Sitelinks?
Google Sitelinks
are the sub-listings that will sometimes show under the first listing on the
first page of Google search results.
These are hyperlinks to website sub-pages that
appear under specific Google listings to help users navigate the site.
These are automatically added by Google using
its algorithms. Page content, Site structure, Internal links and user behavior
may be responsible for these.
What is Google Knowledge Graph?Knowledge Graph is a knowledge base
utilized by Google to improve its search engine’s results with semantic-search
information gathered from a wide variety of sources.
Google Knowledge Graph ensures a visually
appealing and intuitive graphical presentation of information related to
queries.
It organizes data for presentation around what
it calls entities, which include individuals, places, organizations, sports
teams, works of art, movies, etc.
What is Google My Business?
Google My Business is a free and easy-to-use
tool for businesses, brands, artists, and organizations to manage their online
presence across Google, including Search and Maps. By verifying and editing
your business information, you can both help customers find you and tell them
the story of your business.
In addition to providing the information for
your Local Search listing, the Google My Business page connects you to your
Google+ Page, Google Analytics, and Adwords
Express.
Its uses includes:
·
Updating business
information
·
Adding photos of your
business
·
Connecting directly
with customers
·
Monitoring and
responding to Google reviews
·
Managing information
What is SEO Audit?
An SEO Audit is a health check for your
website which involves looking at the technical infrastructure of your website
to optimize Search Engine visibility, usability and conversion.
You can identify problematic areas that need
improvement to create an action plan while a good SEO audit keeps your website
up-to-date with the latest developments in search marketing.
Popular SEO Blogs to follow
Search
Engine Land, Search Engine Journal, Search Engine Watch, Content Marketing
Institute, Moz, KISSmetrics, HubSpot, SE Round Table
etc.
What is AMP
AMP or Accelerated Mobile Pages is an
open-source coding standard for publishers to be able to load their sites
quickly on mobile since mobile responsiveness could be unimpressive and slow
compared to the desktop resources which are heavy and plenty.
What is the some SEO Tools?
The names of a few SEO tools are Google Webmaster Tools, Google Analytics, Google Keyword Planner, Buzzsumo,
Bing Webmaster Tools, SEMRush, Check My Links etc.
What is cloaking?
Cloaking is a technique used to deliver the
content on a Web page to a search engine in a way that is different to what the
user was looking for.
The purpose of cloaking is to boost a
website’s search engine rank on certain keywords. Cloaking takes a user to the
other sites than what he or she expects by disguising those sites’ true
content.
What is keyword density?
Keyword density is the percentage of times a
keyword or phrase appears on a web page. Keyword density can be used as a for
determining whether a web page is relevant to a specified keyword or keyword
phrase. The percentage is always in comparison to the total number of words on
the webpage.
What is keyword frequency?
Keyword frequency is the number of times a
keyword or phrase appears on a single Web page.
What is Google sandbox?
Google Sandbox is a filter placed on new
websites as a result of which, a site does not receive good rankings for its most important keywords or phrases. Even with
good content, a site is may still significantly affected by the Sandbox effect.
A site is sandboxed when it is new and does
not rank for the keyword phrases that are not incredibly competitive in Google.
What is Disavow tool?
Google’s link disavowal tool allows publishers
to inform Google that they don’t want certain links from external sites to be
considered as part of Google’s system of counting links to rank websites.
So, you may ask Google to remove certain URLs
or domains as a ranking factor in
the indexing of your site by creating a .txt file with a list of these domains
or URLs and sending it to Google.
What is Google Fetch?
Fetch is a Google tool which enables you to
test how Google renders a URL on your site. You can use Google Fetch to see
whether Googlebot can access a page
on your site, how it renders the page, and whether any page resources are
blocked to Googlebot.
This tool can be effectively used for the
following purposes:
Troubleshooting webpages to improve the performance in
SEO.
Submitting pages for indexing whenever the content is
changed significantly.
Finding out the pages affected by any malware attack.
How do you separate words in URL?
You should use hyphens to separate words
in URL.
What is Google Dance?
Google Dance is an outdated slang term used to
describe the time period when Google rebuilds its rankings, and as a result of
this rebuilding, the rankings order of Websites on Google’s SERP may fluctuate repeatedly.
The results fluctuate widely within a 3 to 5
days period. Googlebot revisits
every website, figures out how many sites link to it, and how many it links out
to, and how valuable these links are.
What is Google’s Rich Answer Box?
A rich answer is any attempt by Google to
answer the searcher’s query in search results in a way not requiring a click
through to a website.
Rich answers come in many forms which can be
recipes, sports scores, stock graphs, calculators, sliders, text-based answers,
numbered step by-step directions, maps, and much more.
The forms of rich
answers:
Answers provided by Google
Basic Snippets
Featured Snippets
What is ccTLD?
It’s country code top-level domains.
What is Black Hat SEO?
It is the use of aggressive SEO strategies,
techniques and tactics that focus only on the search engines and usually do not
obey search engines guidelines.
What is some SEO Black Hat Techniques?
A few black hat SEO techniques are:
1.
Link Farming
2.
Hidden text
3.
Gateway or Doorway
pages
4.
Cloaking
5.
Keyword Stuffing
6.
Unrelevant website get a link
What is the meaning of competitive analysis?
A competitive analysis is a critical part of
your company marketing plan. This analysis in marketing and strategic
management is an assessment of the strengths and weaknesses of the current and
potential competitors.
This analysis provides both an offensive and
defensive strategic context to identify opportunities and threats.
What is contextual back link?
Contextual back links are links to external
websites that are placed within the main or primary content of a web page.
Here is an example of a contextual back link:
Contextual back links are much more powerful
than any other back links. Also, this type of back links are very hard to get.
What does it mean by “repeat the search with the omitted results included”?
This means that Google considers the page to
be of low quality content/ duplicate content/with an algorithmic penalty.
Duplication of the same content/page is another reason behind this.
What is Duplicate content?
Duplicate content, as the name suggests,
generally refers to the substantial parts of content within or across domains
that are either identical or appreciably similar.
What is CTR and how to boost it?
The click through rate is measured by
dividing the number of times a link appears on a search engine results page by
the number of times it is actually clicked on by a visitor.
A high organic CTR in Google or any search
engine means you get more traffic.
The ways to boost CTR
are:
Write Better Headline and make it interesting
Write outstanding meta description
Put Your Main Keyword in Your Display URL
Easy right?
What is bounce rate?
Bounce rate is the number of visitors which a
site receives only for them to leave the site after viewing only one page. It
represents the percentage of visitors who enter the site and then leave or
“bounce” rather than continuing on to view the other pages within the same
site.
What is Pogo-Sticking?
Pogo-sticking is defined as going back and
forth from a search engine results page (SERP) to an individual search result
destination site.
This means that when the searcher clicks on a
link on a SERP, sees that it’s not what he/she is looking for, immediately
leaves by hitting the back button.
Google doesn’t like pogo-sticking at all. The
reason why is very obvious: when users repeatedly visit your page, but don’t
stick around to read what you’ve written, it becomes apparent that the page
doesn’t really satisfy the users.
What is different between bounce rate and Pogo Sticking?
The difference between bounce rate and pogo
sticking is:
Bounce rate: A high bounce rate isn’t always bad, as it can
mean that while the visitor didn’t travel deeper into a site, he spent some
time on the page and got an answer to his question. He may have saved the URL
or may come back later, but since he didn’t spend more time reading the content
, the activity is considered a bounce.
Pogo sticking: Pogo sticking occurs when a user performs a
search, clicks on a result, very quickly clicks back to the search result page,
and clicks on a different result. This type of behavior is a direct result of
immediate dissatisfaction in the search result. This always has a negative
aspect to it.
In simple words, pogo-sticking has to do with
search engine traffic, while bounce rate is tied to all traffic sources
including search.
What is Alexa Rank in SEO?
Alexa.com is a website that ranks websites
based on traffic, so in terms of SEO, moving up or down the ranks of Alexa is
indicative of how effective your SEO campaign has been.
The rank is calculated using a
combination of the estimated average daily unique visitors to the site and the
estimated number of page views on the site over the past 3 months. The site
with the highest combination of unique visitors and page views is ranked as #1.
What is goal in Google analytics?
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. The goal is to
make sure that users can review online campaigns by tracking page quality and
conversions essentially to improve lead generation on their websites.
According to Google: Goals
measure how well your site or app fulfills your target objectives. A goal
represents a completed activity, called a conversion that contributes to the
success of your business.
What is funnel in Google analytics?
A
funnel is useful when you are looking to track the pages your visitors land on
as well as the path that visitors use to land into the page. These are defined
as funnels, as you’re setting up a pathway to track if the visitors walked the
same pathway.
Funnels
will restrict the amount of completed goals to only those who follow through
the entire pathway.
What is referral traffic?
Ans. Referral traffic is Google’s way of
reporting visits that came to your site from sources outside of its search
engine.
For
example, when someone clicks on a hyperlink to go to a new page on a different
website, Google Analytics tracks the click as a referral visit to the second
site.
What is Google trends?
Google Trends is a public web facility of
Google Inc. that shows how often a particular search-term is entered or used to
search, relative to the total search-volume across various regions and
languages in the world.
The
Google Trends tool uses real-time search data to help you gauge consumer search
behaviors over time.
Most
important of all, Google Trends shows you high-volume trending search terms in
your niche.
What is content marketing?
Content marketing is an approach focused
on creating and distributing valuable and meaningful content to attract and
retain a fixed audience and, ultimately, to drive profitable customer actions.
What are crawl stats?
The Crawl Stats report provides
information on Googlebot’s activity on your site for the last 90 days. These
stats take into account all the content types that are downloaded by Google
such as CSS, JavaScript, Flash.
Google’s ability to fetch and crawl web pages
is incredibly efficient and the crawl stats provides insights for the same with
complete data on the statistics.
